The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make better decisions about content development, acquisition, distribution, and programming. One way to do this is to use Parrot Analytics' content valuation system, which uses demand data to determine the dollar value contribution of any title to any platform in any region. Let's take a closer look at how demand data for "Dreamworkstv" in Canada for March 2024 can be used to make more informed decisions.
- Content valuation: Using demand data, how can you determine how much to spend on content? Parrot Analytics' content valuation system can reveal the dollar value contribution of "Dreamworkstv" to any platform in Canada, helping you make informed decisions about how much to spend on this title.
- Demand quantifies taste clusters: By examining the top 10 global markets where "Dreamworkstv" is most in-demand, you can gain insights into the show's target audience and what they like. For example, in Canada, "Dreamworkstv" has 3.4 times the audience demand of the average show, indicating that it is popular in this market. Looking at other countries such as the United States, United Kingdom, India, Philippines, and Pakistan, we see that demand for the show is also good, suggesting that it appeals to a wide audience globally.
- Content valuation leverages demand data: Using demand data, you can calculate the ROI that "Dreamworkstv" will bring to any given platform. You can also assess the show's ability to drive subscriptions and mitigate churn, making it easier to decide whether to acquire or produce this title.
- Demand informs programming decisions: By analyzing audience demand for "Dreamworkstv," you can identify which episodes or seasons are generating the most demand and adjust your programming schedule accordingly. You can also use this data to determine the best release strategy and pricing for the show.
- Demand answers questions about audience engagement: You can use demand data to assess how effective your marketing campaign is for "Dreamworkstv" and how it compares to other shows. You can also track the show's momentum and its ability to maintain audience demand over time. This can inform decisions about whether to renew the show, acquire more episodes or seasons, or invest in marketing to increase demand.
- Demand helps with distribution decisions: By examining the global performance of "Dreamworkstv," you can determine which platforms and networks to target for distribution and how to allocate funds to maximize future content investments. You can also identify under-monetized titles and opportunity markets for content distribution.
Overall, demand data is an essential tool for TV executives making strategic decisions about content development, acquisition, distribution, and programming. By analyzing audience demand for specific titles like "Dreamworkstv," you can gain insights into audience engagement, global performance, and content valuation, making it easier to make informed decisions about where to invest your time, resources, and money.
This is Dreamworkstv's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dreamworkstv travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Dreamworkstv is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dreamworkstv, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Dreamworkstv in Canada. We provide our partners with extensive content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.