The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics has been providing content insights for years, and our revolutionary approach to measuring demand provides industry professionals with the ability to make data-driven decisions. This is exemplified by our recent analysis of the crime drama series "Endeavour," which is currently airing in Canada.
Content Valuation: There are several questions that content producers and executives need to answer, and content valuation helps answer most of these questions. By leveraging Parrot Analytics' demand data, executives can determine how much to spend on content, assess the value of exclusivity, estimate the baseline value of a title, and calculate the ROI a particular title will bring to a platform. In the case of "Endeavour," we can use demand data to evaluate how valuable the show is to Canadian audiences. Over the past 30 days, the show's demand has been 5.4 times greater than the average title in Canada, situating it within the top 8.6% of all television shows in the country. This high level of popularity speaks well for the show's content valuation in Canada and emphasizes its potential in the global market.
Mapping Local WhiteSpaces and Audience Taste Clusters: Endeavour's increased demand in Canada provides insights into the most popular genres among Canadian audiences. By examining the top 10 global markets where "Endeavour" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, thus giving producers insight into understanding how well a show can perform in a specific market or territory. Additionally, looking at audience taste cluster, we determine that "Endeavor" fans tend to like crime dramas, such as "Shetland", "The Blacklist", and mystery shows like "Foundation".
Subscriber Retention and Acquisition: The demand data for "Endeavour" provides valuable insights into what titles could be added to a library to retain and acquire subscribers. For example, a platform could look for other titles that are like Endeavour to help retain subscribers that enjoy shows with a similar theme. Additionally, tracking the demand trend of "Endeavour" over an extended period could help predict the show's future popularity and understand how it could affect subscription rates positively or negatively.
Optimal Release Strategy and Pricing: Understanding the demand trend for "Endeavor" helps executives determine the best release strategy and pricing. For example, looking at how demand changes over periods could inform decisions like releasing the next episodes during the peak demand period, or how price changes affect demand over time.
Franchisability, Travel ability, Momentum, Longevity, and Reach: These dimensions of Parrot analytics' content demand measurement system provide insights into the show's global performance, how well the audience demand is maintained over time, how quickly the show is gaining in popularity, its potential for spin-offs, and the number of people expressing demand for it respectively. Based on the Parrot Pulse for "Endeavour," the audience demand across all platforms is outstanding, and its longevity, momentum, franchisability, and reach are good. The fact that "Endeavour" is performing well consistently in Canada speaks to the show's longevity and suggests it has the potential to continue doing well in the future, both in Canada and globally.
In conclusion, Parrot Analytics understands the critical role that content demand measurement plays in informing and guiding investment acquisition, distribution, and content decisions across all networks, studios, production houses, distributors, and talent agencies. By leveraging demand data, industry stakeholders can make data-driven decisions based on a deep understanding of ever-evolving audience demands.
Endeavour's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Endeavour is 58% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Endeavour travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Endeavour from partners like ITV.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Endeavour? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Endeavour. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Endeavour), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Endeavour, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Endeavour is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Endeavour also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Endeavour, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Endeavour in Canada. We provide our partners with meaningful subscription-video-on-demand expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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