The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make content decisions that will resonate with your audience. This means finding content that is in high demand and has the potential to drive subscriptions and mitigate churn. The use of demand data to make these decisions can have a significant impact on the success of your streaming platform or TV network. In this article, we will explore how demand data can help you make more informed decisions by using "Fleishman Is In Trouble" as an example.
Firstly, content valuation is a key aspect of decision-making as an entertainment executive. Demand data can help answer critical questions about content valuation such as how much a series is worth, what is the baseline value of a title, and how a title drives engagement across the rest of the catalog. In the case of "Fleishman Is In Trouble," the show has 2.1 times the audience demand of the average show in Canada over the last 30 days, indicating good demand. This data also enabled Parrot Analytics to reveal the Canadian rankings and how the show performs globally across six dimensions - worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
Secondly, demand data informs programming decisions. The audience demand of a show can answer questions such as what type(s) of content exhibit opportunity to acquire or produce, what content is most popular in the local market, which titles should be acquired to keep the current audience loyal, and which titles will help to attract new subscribers. With regards to "Fleishman Is In Trouble," Other shows that fans of the series also have high affinity for can be identified using demand data, such as "Love & Death," "Lessons In Chemistry," "East New York' and "The Last Of Us".
Lastly, demand data informs distribution decisions. Through using demand data, you are able to find out where in the world the show is in-demand, what genres resonate most with the current audience and how much global appeal a show has in comparison with other titles in the genre. For example, examining the top 10 global markets where "Fleishman Is In Trouble" is most in-demand, the United States is the number one market, followed by Israel, Brazil, Canada, Italy, France, United Kingdom, Switzerland, and Romania. This information can be used when determining where to acquire, produce or distribute shows.
In conclusion, demand data is essential to making informed choices in the entertainment industry. By examining the demand data from "Fleishman Is In Trouble," we can see how it can aid in content valuation, programming decisions, and distribution choices. When making decisions about which shows to acquire, produce, or distribute, you should consider using demand data to ensure successful outcomes and ensure the growth and longevity of your streaming platform or TV network.
Fleishman Is In Trouble's travelability to Canada in the last 30 days is 36%, which means that the audience demand for Fleishman Is In Trouble is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Fleishman Is In Trouble travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Fleishman Is In Trouble is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fleishman Is In Trouble, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Fleishman Is In Trouble in Canada. We provide our partners with extensive TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.