The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives, demand data is an essential tool that can make content, acquisition, distribution, and programming decisions more informed. For instance, the popularity of "Fleishman Is In Trouble" can be leveraged to understand content valuation, especially in the drama genre, where it ranks at the 90.2nd percentile in the United States. This means that it has higher demand than 90.2% of all drama titles in the country making it a valuable asset that can command a higher price in the market.
Moreover, executives can use demand data to understand how a show is performing in the market, its overall popularity, and the potential revenue it can generate. For example, "Fleishman Is In Trouble" has three times the audience demand of the average show in the US over the last 30 days. Additionally, it ranks among the top 8.6% of all TV shows with this level of demand. However, its demand has been decreasing over the last 90 days, which may indicate a need to adjust the marketing strategies or distribution channels to manage its decline in popularity.
Demand data is also relevant when making acquisition decisions to ensure that a show is worth investing in. TV executives can use demand data to determine the global appeal of a title and its commercial viability. The instance of "Fleishman Is In Trouble" shows that the show outperforms the average TV show demand in all the top 10 global markets where it is most in-demand, such as Israel and France, indicating its potential value to investors.
Finally, demand data is useful for programming decisions, such as optimizing content release and pricing strategies, scheduling, and recommendations. For example, executives can ascertain the popularity of a show in different markets, identify the best timing to release a new season, or determine the most effective marketing campaign ahead of its premiere.
In conclusion, demand data is a powerful tool that helps TV executives at various stages of the content value chain, such as content creation, acquisition, distribution, and programming. Through its analytics platform, Parrot Analytics provides insights on the audience demand of a show across different global markets, enabling executives to make more informed decisions and maximize the potential returns of their investments.
This is Fleishman Is In Trouble's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Fleishman Is In Trouble travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Fleishman Is In Trouble is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fleishman Is In Trouble, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Fleishman Is In Trouble in the United States. We provide our partners with valuable TV competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.