The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics is focused on delivering valuable insights, based on audience demand data, to help entertainment executives make informed decisions in areas that include content valuation, production, distribution, and programming. The case of "Fleishman Is In Trouble" provides valuable insights into how entertainment executives can use audience demand data to make more informed content acquisition, distribution and programming decisions.
One way that demand data can assist content valuation is by helping executives to answer questions like "How much is my series worth, and what is the baseline value of a title?" By measuring audience demand, we can estimate the economic valuation of a particular title or library of content for a specific market or platform. "Fleishman Is In Trouble" has 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days, which is a good sign for its valuation.
Demand data can also help content acquisition decisions by answering questions about content potential. For example, executives can ask "What type(s) of content exhibit opportunity to acquire or produce?" By using sophisticated algorithmic analysis, Parrot Analytics can determine which shows are the most popular in a particular market or globally. With "Fleishman Is In Trouble", for example, we know that fans of the show are also drawn to "Euphoria", "Succession", "Silo", "Sex Education", "Shrinking", "The Bear", "Futurama", "Slow Horses" and "For All Mankind".
Programming executives can use audience demand data to determine optimal release strategy and pricing. With data revealing that demand surged for the show in the late March 2024, they can adjust the release strategy accordingly to maintain optimal audience engagement. Demand data also helps to identify under-monetized titles, discover new opportunity markets for content distribution, and assess the value of exclusivity.
Distribution executives can benefit from demand data by helping them answer questions on platform and network fit. Audience demand for "Fleishman Is In Trouble" in Brazil is doing well and is expected to perform well on that market. For instance, Parrot Analytics measures franchisability metrics of the show spin-off potential. This metric provides insights into possible spin-offs or franchises from the main title that could be created to further exploit the existing IP.
Finally, audience demand data generates valuable consumer insights, providing executives with the tools they need to address consumer tastes and trends. By diving deep into the top 10 global markets where "Fleishman Is In Trouble" is most in-demand over the last 30 days, entertainment executives can gain consumer insights to make informed decisions. Demand data also assists with competitive benchmarking, taste clusters, discovery, and recommendations.
In conclusion, executives in various positions within the entertainment industry can derive rich insights when they use demand data to inform their content acquisition or distribution decisions, content valuation, programming and strategy decisions. The case of "Fleishman Is In Trouble" illustrates how demand data helps entertainment executives achieve a better understanding of the value of content they are working with, consumer behavior, and audience insights across different regions. When used effectively, demand data provides a comprehensive foundation for executives to make informed strategic decisions that lead to the creation of content that meets viewer demands.
Fleishman Is In Trouble's travelability to the United Kingdom in the last 30 days is 55%, which means that the audience demand for Fleishman Is In Trouble is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Fleishman Is In Trouble travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Fleishman Is In Trouble is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fleishman Is In Trouble, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Fleishman Is In Trouble in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.