The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways to use demand data to make informed content decisions for your platform. The analysis of "Great British Menu" for the month of March 2024 in Canada provides valuable insights that can inform your content decisions.
The first important use of demand data is content valuation. By using the Parrot Analytics content valuation system, it is possible to estimate the dollar value contribution of any title, to any platform, in any region based on a show’s demand.
Demand data can also help you determine how much to spend on content. For example, by examining the demand for "Great British Menu" in Canada, we see that demand is good, with 5.2 times the audience demand of the average show in Canada over the last 30 days. This information can help you determine if the show's valuation justifies its acquisition price.
Demand data can also inform distribution decisions. For example, by examining the top 10 global markets where "Great British Menu" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. The United Kingdom is "Great British Menu"'s number one market globally, with outstanding audience demand of 7.4x. This information can help you decide what regions to focus on for distribution.
Additionally, demand data can inform programming decisions. For example, by examining the Parrot Pulse for "Great British Menu," we see that although its travelability is poor, it has good global audience demand across all platforms. This information can help you decide whether to invest resources into localizing the show or to focus resources into global distribution.
Demand data can also help you optimize your marketing campaign ahead of premiere, as it can provide insights into which titles resonate with which audiences. By examining the audience affinity for other shows that the fans of "Great British Menu" also like, such as "MasterChef UK: The Professionals" and "The Great British Bake Off," you can get insights into which shows may be effective promotional partners for "Great British Menu."
Finally, demand data can help you assess the sustainability of a title’s audience demand. For example, we see that the longevity and momentum of "Great British Menu" over the last 30 days is good, but its momentum to create spin-offs or franchises is poor. This information can help you make informed decisions about the future of the show.
In conclusion, as an entertainment executive, utilizing demand data is essential to make informed decisions about content, acquisition, distribution, and programming. The analysis of "Great British Menu" for the month of March 2024 in Canada provides valuable insights that can help you make strategic decisions for your platform.
Great British Menu's travelability to Canada in the last 30 days is 205%, which means that the audience demand for Great British Menu is 205% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Great British Menu travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Great British Menu is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Great British Menu, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Great British Menu in Canada. We provide our partners with deep television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.