The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you have a deep understanding of the value and importance of demand data for making strategic content decisions. The insights that can be gleaned from demand analysis provide executives with valuable information that can help inform content evaluation, acquisition, development, and distribution decisions. In this case, we will analyze the demand data for "Great Performances" in Canada in March of 2024 to uncover what this data can reveal to executives and how they can use this information to make better decisions.
Content Valuation: Demand data is critical for determining the value and ROI of a title. By analyzing the demand data for "Great Performances" in Canada, executives can calculate the dollar-value contribution of this title to their platform in this region. Demand data can also reveal the baseline value of a title, its ability to drive subscriptions or mitigate churn, and its ability to drive engagements across the rest of the catalog. With 2.9 times the audience demand of the average show in Canada over the last 30 days, and only 8.6% of all TV shows having this level of demand, "Great Performances" has a high valuation in terms of demand for a Canadian audience.
Programming Decisions: By examining the specific audience-demographics that are most drawn to a particular title, executives can make informed decisions about programming. For example, viewers who enjoy "Great Performances" also tend to enjoy similar documentary titles, like "American Chopper," "Chopped," and "Pablo Escobar: El Patrón Del Mal." This information could be used for promotional material and channeling resources towards promoting similar titles to this specific audience.
Distribution Decisions: By analyzing "Great Performances'" travelability, executives can determine whether this title has potential as a global export. Demand data can help content distributors identify the most popular genres to import or export into foreign markets.
Acquisition Decisions: The demand for "Great Performances" has been steadily increasing in the last 30 days compared to the last 90 days. As an executive at an entertainment talent agency or TV production company, this data could be pivotal in deciding whether to renew or make changes to the show.
The value of content is a major factor in strategic decision-making. Demand data offers an insight into how sought-after titles are in the audience market. Having 2.9 times the audience demand of standard titles means that "Great Performances" has a higher valuation and is most likely in high demand by Canadian audiences. Beyond that, analyzing the top 10 global markets where "Great Performances" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The popularity of this show worldwide suggests that it is a prized asset in terms of content valuation and that the show appeals to a broad and diverse range of audiences.
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Acquire the best shows from partners such as PBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Great Performances), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Great Performances, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Great Performances is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Great Performances, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Great Performances in Canada. We provide our partners with far-reaching SVOD analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.