The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides a range of valuable insights for entertainment executives looking to make informed decisions about their content, acquisition, distribution, and programming strategies. By analyzing audience demand data, executives can maximize their series' potential, explore new markets, and optimize content-related decisions. Let us delve into "Human Resources" to understand how demand data can aid entertainment executives in their decision-making process.
Content valuation uses demand data to answer several questions. Understanding the value of a title is critical, and executives can leverage Parrot Analytics content valuation system to determine a title's ROI for any platform in any region. Demand data can answer crucial questions such as how much is my show worth, and how much of its value is driven by a particular star? Demand data can also help analyze whether the show is a strategic asset for a streaming platform.
When it comes to acquisition, executives can use demand data to determine the type(s) of content that exhibit an opportunity to acquire or produce. By identifying the most popular genres in different markets, executives can make informed decisions about what content will resonate with a particular audience.
Demand data also informs the platform and network fit, allowing executives to determine which platforms they should target for content distribution. As an example, taking insights from "Human Resources," executives can consider strategies to promote the show in markets with the highest demand, such as the United States, the United Kingdom, Canada, Russia, and Australia.
In assessing the performance of "Human Resources," executives can evaluate content longevity, momentum, travelability, franchisability, and reach. "Human Resources" has maintained a good level of audience demand over the recent past, with a 26.1% increase in demand within Canada in March 2024. Executives can leverage travelability to determine the potential for a show to be successful in international markets. For "Human Resources," travelability is okay, which can indicate further potential growth opportunities.
Demand allows executives to optimize their release strategy and pricing. In this case, executives could capitalize on the increasing popularity of "Human Resources" and schedule the release of new episodes or add to its catalog strategically.
Looking at the specific case of "Human Resources," executives can use affinity analysis to identify what other shows or genres fans of the show are interested in. In this case, Black Mirror, The Curse Of Oak Island, and The Walking Dead are some of the shows the fans of "Human Resources" are interested in. By analyzing such patterns, executives can determine the best talent, partners, or genres that will appeal to potential audiences.
In conclusion, Parrot Analytics demand data provides essential insights that can aid in the decision-making process of content, acquisition, distribution and programming strategies. By analyzing audience demand data, executives can make informed decisions and maximize their potential for any given market. Based on the case of "Human Resources," executives can adjust their release strategy, explore new markets, determine optimal price points, identify potential partners, and optimize their acquisition decision, among other insights.
Human Resources's travelability to Canada in the last 30 days is 57%, which means that the audience demand for Human Resources is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Human Resources travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Human Resources is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Human Resources, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Human Resources in Canada. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.