The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you considering acquiring or producing a TV series, or wondering how a content library is valued over time? Are you trying to estimate the potential ROI of a series for your platform or want to know if a show is a strategic asset to a streaming service? Then demand data powered by content valuation is the answer. Let's analyze “Lexx” for the month of March 2024 in Canada to understand how demand data can help you make informed content decisions.
At the outset, the audience demand for this show is good with 2.1 times the audience demand of the average Canadian show over the last 30 days. Demand for "Lexx" has been increasing recently. While the show's peak rank is at #1621 in Canada, it has dropped in rank by 58 spots during March, indicating a decline in demand.
We also learn that "Lexx" ranks in the 93.4th percentile in the drama genre in Canada, which means the show has more demand than 93.4% of all drama titles in Canada. Knowing this helps determine if "Lexx" is a valuable asset for your platform in Canada. What's more, we can determine that France has the highest demand for the show, with the United States ranked second. If you want to acquire or distribute the show internationally, this analysis tells you where it’s most in demand.
Since the show ended its run in 2002, understanding the longevity of "Lexx" can help you determine its value. The measure of longevity tracks how well audience demand is maintained over time. While the longevity of the show is said to be okay, knowing the show's momentum, or the pace of growth, is important in understanding if the audience demand is rising, declining or stagnant. In this case, momentum for "Lexx" is ok. It also provides insights into what other shows “Lexx” fans may like, and what popularity the planets targeted in the show have for their respective audience.
Finally, understanding the franchisability or spin-off potential of a TV series can help in determining if it makes sense to invest in a show beyond its current run. The franchisability of "Lexx" is poor, indicating that there is little potential for any spin-offs or other related content. Knowing this information is vital in decision-making; it helps to determine the returns on investments on a TV series, whether that will be return on acquiring a show or investing more in promoting a show, before renewals.
In conclusion, demand data powered by content valuation offers a much-needed perspective into the popularity, longevity, and potential of a TV show such as "Lexx". The platform-specific marginal revenue contribution of "Lexx" can be assessed to determine if the ROI for your platform justifies adding the show to your library. You can determine the show's value, estimate potential cannibalization of audiences (if available on multiple platforms), and quantify its ability to drive subscriptions and mitigate churn — making informed investment decisions is, therefore, more probable.
This is Lexx's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lexx travels internationally.
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Acquire the best shows from partners such as Space to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lexx), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lexx, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Space‘s Lexx is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Space and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lexx, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Lexx in Canada. We provide our partners with valuable television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.