The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation based on demand data can be an essential tool for making informed content acquisition, distribution, and programming decisions. For instance, analyzing the audience demand for shows and their performance can help entertainment executives anticipate how well a particular title is likely to do in a given region and market and invest accordingly.
Taking "Line Of Duty" as an example, entertainment executives can use the demand data to understand how popular the show is, gauge its worth, and even anticipate its spin-off potential. For one, the show has a high demand of 5.4 times the average show in Canada over the last 30 days, which indicates its appeal in Canada. Moreover, demand for the show has been increasing recently, suggesting its growing popularity. With such insights, executives can make more informed content acquisition and distribution decisions to invest in a show with high demand.
Entertainment executives can leverage demand data to identify content trends, tastes, and preferences relevant to different markets. Through comparing the top 10 global markets that "Line Of Duty" is most in-demand, executives can understand which countries or regions present opportunities for investing in content. Executives can, thus, use such insights to tailor their content strategy to meet the needs and interests of different regions.
Audience demand can also provide insight into how effective a show's marketing campaign is and how the show is perceived in different markets. Executives can analyze the demand data to identify the most popular genres in a particular market and tailor their marketing campaigns to capture the audience's attention effectively.
Finally, the trends and patterns revealed in the demand data can help executives understand how well a show is likely to perform in the long term, anticipate its franchisability potential, and plan their content strategy accordingly.
In conclusion, demand data provides entertainment executives with valuable insight into content trends, audience preferences, and show performance. This, in turn, helps executives make more informed acquisition, distribution, and programming decisions, optimize their marketing campaigns, and tailor content to specific markets or regions. Moreover, demand data can help executives determine a show's value, identify spin-off potential, and plan their content strategy for the long term.
Line Of Duty's travelability to Canada in the last 30 days is 75%, which means that the audience demand for Line Of Duty is 75% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Line Of Duty travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Line Of Duty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Line Of Duty, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Line Of Duty in Canada. We provide our partners with comprehensive TV capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.