For entertainment executives looking to make more informed content, acquisition, distribution or programming decisions, leveraging demand data can provide invaluable insights into audience preferences, trends and behavior. A great example of how demand data can help in decision-making is the analysis of "Nas Daily" for the month of October 2023 in Canada.
Looking at the demand trends for "Nas Daily" in Canada, it had 8.6 times the audience demand of the average show, putting it in the top 2.7% of all TV shows in Canada. However, it also experienced a 241-spot drop in its rank during October, which could indicate some potential challenges with audience retention. Despite this, it is still ranking in the 99.7th percentile in the documentary genre, which highlights its outstanding demand compared to 99.7% of all documentary titles in Canada.
It's interesting to note that demand for "Nas Daily" has recently been increasing, despite a 41.3% decrease in demand during October. Additionally, the Parrot Pulse rating for "Nas Daily" reveals that it has exceptional travelability, as well as outstanding audience demand, longevity, momentum, franchisability and good reach.
Comparing the show's performance on a rolling year basis vs the last 30 days, we see that its popularity has increased by 13.3% in the latter period, with demand peaking at 10.9 times the title average in the last 30 days. This could suggest growing audience interest and engagement with the show.
By examining the top 10 global markets where "Nas Daily" is most in-demand over the last 30 days, we see that the show outperforms the average TV show in each of these markets. Additionally, the United States is the top market for "Nas Daily", with outstanding audience demand of 12.4x, followed by Singapore where demand is also outstanding. This highlights the global appeal of the show and its potential for international distribution.
Overall, leveraging demand data can inform content valuation, help with decisions concerning content acquisition, distribution, programming or production, and reveal insights into audience preferences and trends that can help entertainment executives make informed decisions to maximize the value of their content offerings.
