As an entertainment executive, you are constantly striving to make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, you can get a better understanding of audience preferences, identify emerging trends before they become mainstream, evaluate the potential of content before committing resources, and more.
Using the example of "Nas Daily," let's explore how demand data can inform strategic decision making. In February 2024, "Nas Daily" had demand that was outstanding, surpassing the average in Canada by 9.3 times. This is a valuable insight to an OTT platform or a linear network that is assessing the value of acquiring this series. Further, this show has a global audience demand across all platforms, an exceptional travelability, and an outstanding momentum and franchisability.
If you are a TV series financing company or a studio, you can use demand data to determine how much to spend on content. In the case of "Nas Daily," its exceptional audience demand indicates that the show has high worth, which can help in negotiating to acquire the show or in investing more in producing further seasons.
If you are an entertainment talent agency or a TV production company, leveraging the demand data for "Nas Daily" can provide insights on market viability for similar genres or talent. Additionally, the data on the show's audience can help the talent agency curate talent partnerships, and the TV production company can use this data to optimize the creation of future titles that resonate with the same audience.
If you are a content distributor, you can use the demand data for "Nas Daily" to identify markets where the show has the highest demand and use this information in developing your distribution strategy.
In general, demand data is integral in formulating an effective content strategy, audience engagement, retention, and subscriber acquisition plan. Additionally, demand data is crucial in benchmarking content, valuing IP, pre-release marketing, discovering under-monetized content, and providing insights on taste clusters.
In conclusion, Parrot Analytics’ demand data is a powerful tool that can help entertainment stakeholders make data-driven decisions. The case of "Nas Daily" proves how this data can be used to inform content, acquisition, distribution, and programming strategies successfully, leading to a more profitable and sustainable entertainment business.
