If you are working in TV production, content distribution, or as an entertainment executive in charge of programming, acquisition decisions, or distribution, demand data can help you make more informed decisions to drive successful content strategies.
For instance, let's use the example of "Nas Daily" in Canada during September 2023. Parrot Analytics provides comprehensive demand data to help you understand the audience interest in a TV series and its performance in comparison to other TV shows and the overall demand in the market.
Content valuation is an economic valuation system that uses global content demand and supply to measure the dollar value contribution of any title, to any platform, in any region. Using demand data to answer specific questions such as how much a series is worth, how much its value is being driven by its star, the value of a content library to a platform over time, how to optimize a release strategy, or estimating cannibalization of audiences if a title is available on multiple services can help you plan content strategy, acquisitions, and programming.
Examining "Nas Daily's" performance in Canada shows remarkable demand for the show. In the last 30 days, "Nas Daily" had 8.8 times the audience demand of the average show in Canada, and only 2.7% of TV shows have this level of demand. Despite dropping 115 spots in its rank for September, "Nas Daily" remains in the 99.7th percentile in the documentary genre, with more demand than 99.7% of all documentary titles in Canada.
Valuation can also be applied to an entire library, and a show's ability to drive subscriptions and mitigate churn can be determined using demand analysis. By using data-driven insights like global market research and affordable audience location analysis, decisions around where, when, and how to distribute and market a show can be made most effectively.
Finally, using the Parrot Pulse for "Nas Daily," we see that it's demand across different dimensions is outstanding indicating its potential as a valuable IP. You could use this information to see where to pitch the show or its spin-offs, which brands to pursue, and which platforms to target for distribution.
In conclusion, whether you are looking to make programming, acquisition, or distribution decisions, demand dating can be used to help you make accurate and informed decisions backed by quantitative data from comprehensive global TV audience metrics.
