As an entertainment executive, leveraging demand data can provide insights to support informed content, acquisition, distribution, and programming decisions. Analysing the demand for a specific show like "Nas Daily" in Canada for the month of December 2023 can demonstrate how demand data can be utilised.
One way demand data can be used is to provide content valuation. Using Parrot Analytics' content valuation system, executives can estimate the value of a title and determine how much they should spend on acquiring or producing the content. Understanding the demand for "Nas Daily" and its position in the market in Canada can help executives determine the show's monetary worth. The show currently has seven times the audience demand of the average show in Canada and is in the 99.3rd percentile for all documentary titles in the country. "Nas Daily" has higher demand than 99.3% of all other documentary titles in the market. Executives can use this information to negotiate its value.
Demand data can also be used to inform acquisition decisions. By examining the top 10 markets where "Nas Daily" is most in-demand, executives can gather insights into where to target their content strategy. For example, "Nas Daily" has outstanding demand in the United States, Sri Lanka, Brunei, Singapore, India, United Arab Emirates, Nigeria, Qatar, and Pakistan. By understanding the demand for the show in these regions, executives can use this information to evaluate "Nas Daily's" potential in these markets and how to position it for success.
Demand data can help executives understand how well "Nas Daily" is performing and which shows appeal to its fans. For instance, at the end of December, demand for the show decreased in Canada by 78.6%; this indicates that either the show's content is not resonating with the audience or that there might be other external factors that influence audience behaviour. By understanding which shows are enjoyed by "Nas Daily" fans, executives could look into leveraging these insights to produce similar content or collaborate with these shows in the future.
Additionally, demand data can inform programming and distribution strategies. By knowing how well "Nas Daily" performs relative to other documentaries, executives can make better programming decisions by either doubling down on similar content or experimenting with different genres. Also, by understanding "Nas Daily's" global demand, executives can determine the best release strategy for the content and decide which platforms to target.
In conclusion, demand data is a robust tool for entertainment executives to have in their arsenal. Analysing the demand for a specific show like "Nas Daily" can provide insights into content valuation, acquisition, programming, and distribution strategies. Parrot Analytics' content valuation system and global demand data can provide executives with all-encompassing insights to make more informed decisions and stay ahead in the rapidly evolving world of entertainment.
