As an entertainment executive, you are always looking for ways to make informed decisions when it comes to content acquisition, distribution, programming, or valuation. One essential tool to achieve this is demand data that can help you measure the performance and popularity of a show in real-time. Examining "Nas Daily" for the month of January 2024 in Canada gives us some actionable insights and demonstrate how demand data can be useful in your strategic decision-making process.
Firstly, demand data can help you estimate the value of a content library or an individual series by revealing the dollar value contribution of any title to any platform in any region. For instance, "Nas Daily" has 6.8 times the audience demand of the average show in Canada in the past 30 days - that translates into a show that has higher value. Additionally, the fact that demand for the show has been increasing by 26.2% in Canada in January 2024 indicates that it is gaining popularity, which might have informed the decision to add it to your library or acquire it for your platform.
You can also use demand data to determine how much to spend on content. Parrot Analytics content valuation system is based on demand data, which means you can use it to calculate the ROI of any title for any platform, evaluate a TV series' ability to drive subscriptions, or mitigate churn. Demand data can also help you identify under-monetized titles, estimate the potential of upcoming productions, or decide which titles you should buy to keep or grow your audience.
Demand data can also inform your distribution strategy by helping you identify the countries where a particular show has higher demand. For instance, "Nas Daily" has outstanding audience demand in the United States, Singapore, Sri Lanka, India, United Arab Emirates, Qatar, Malta, Brunei, and Nigeria, making these countries potential distribution targets.
Moreover, demand data can inform programming decisions, allowing you to adjust your program schedule, improve the marketing campaign ahead of a premiere, or optimize the release strategy. Looking at "Nas Daily" in Canada, we can see that demand for the show spiked in late January 2024, indicating that it might be the right time to promote the show more aggressively or schedule reruns.
Finally, demand data can be used to evaluate the performance of a show across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - and make more informed decisions around content valuation and risk mitigation. For instance, the fact that "Nas Daily" has maintained outstanding longevity and momentum is an indication that it is a show that deserves a higher valuation.
In conclusion, demand data is a powerful tool that can help you make more informed content decisions, acquisitions, distribution, or programming decisions. By examining the performance of "Nas Daily" in Canada for the month of January 2024, we can see how demand data can inform your strategic decision-making process and help you optimize your content library, content strategy, and content investment.
