The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's rapidly evolving media landscape, where niche content is in favor, entertainment executives need to use a reliable data source that can provide them with actionable insights required for informed content, acquisition, distribution or programming decisions. Parrot Analytics' global demand measurement system and content valuation metrics based on demand data can help entertainment professionals make better decisions and mitigate risks.
An example of how demand data can be used is by analyzing the demand for "Pretty Hard Cases" in Canada during March 2024. The insights gained from examining this data could help entertainment professionals to optimize their decisions towards greater success.
Firstly, the show's demand levels are good, achieving 2.8 times the audience demand of the average show in Canada over the last 30 days, with higher demand than 94.5% of all drama titles in Canada. This status indicates that "Pretty Hard Cases" is likely to be a strategic asset for a streaming platform. Moreover, demand increased in late March, and audience demand has increased by 3.9% in Canada during this month, indicating that it's trending upwards.
Secondly, analyzing the show's demand in each of the top 10 global markets where "Pretty Hard Cases" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show (1x) in each of these markets. Canada is the number one market globally, with good audience demand of 0.8x, while the demand in other markets remains okay. This data can help entertainment professionals decide which platforms to target for distribution of their content.
Thirdly, the show's Parrot Pulse measures its global performance across six dimensions, indicating that its worldwide audience demand is okay while its travelability and franchisability are poor. By contrast, its momentum and longevity are good, and its reach is okay. This data helps executives understand the strengths and weaknesses of "Pretty Hard Cases," and how it compares to other shows in a specific market.
Fourthly, comparing the performance of "Pretty Hard Cases" on a 1-year rolling basis to the last 30 days reveals that while it has peaked at 3.4 times the title average in the last 30 days, this indicates that the show is experiencing increased popularity. Entertain executives can use this data to decide how much to spend on content as they quantify the platform-specific marginal revenue contribution by calculating the ROI a specific title will bring for any given platform.
Finally, analyzing the list of other shows that fans of "Pretty Hard Cases" are also watching can help executives identify similar content that has high demand. This data can inform decisions about supply and demand, as well as the type(s) of content that represent an opportunity for acquisition or production.
Overall, demand data provides entertainment executives with an opportunity to make informed decisions. By using demand data, executives will be able to make better content, acquisition, distribution, or programming decisions. As audience preferences evolve, demand data will become increasingly more important for making strategic business decisions.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pretty Hard Cases), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pretty Hard Cases, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Pretty Hard Cases is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pretty Hard Cases, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Pretty Hard Cases in Canada. We provide our partners with far-reaching television series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.