The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing audience demand for a TV show like "Reign" can provide valuable insights that help inform content, acquisition, distribution, and programming decisions.
Content valuation is based on region-specific audience demand data. Knowing the demand for a particular TV show like "Reign" and how it compares to the average title in the market is a crucial factor in content valuation. It can help TV executives determine how much a show is worth and how much to spend on content.
Demand helps inform subscription acquisition and retention. For example, in March, audience demand for "Reign" increased by 37.0% in Canada. By identifying which titles are most popular and why, executives can make more informed decisions about which titles to acquire or produce, based on the needs of their platform and audience.
Demand data also powers optimal content release strategies and pricing. Understanding how much audience demand there is for a show and where it is most in-demand can inform release strategies to maximize impact on the platform. For instance, "Reign" has a higher demand than 96.8% of all romance titles in Canada, which is an opportunity that TV executives can leverage by putting the show in front of enthusiasts of the romance genre.
In addition, Parrot Analytics' demand data can help executives inform decisions related to supply and demand. Having access to demand data on what types of content exhibit the opportunity to acquire or produce is useful for understanding which shows and topics are most popular and can drive the highest yield for any given network.
Demand data can also help inform programming decisions. For example, "Reign" fans also share an affinity for shows such as "The Witcher," "The Hollow Crown," and "Camelot," among others, as identified by our affinity analysis. TV executives can leverage similar genres to the ones enjoyed by the audience of "Reign" when making programming decisions, as this will likely increase audience engagement.
Ultimately, by using demand data as a framework for making informed decisions, TV executives can better understand not only the performance of their own content but also the behavior of their audiences. This provides insights into content valuation, subscription acquisition and retention, supply and demand, optimal release strategy and pricing, programming decisions, and competitive benchmarking, among other things.
Reign's travelability to Canada in the last 30 days is 34%, which means that the audience demand for Reign is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Reign travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Reign), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Reign is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reign, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Reign in Canada. We provide our partners with comprehensive television series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.