The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make the right content decisions that will help to acquire new subscribers, retain the ones you have, and generate revenue. To achieve that, data is essential. One type of data that can be used to make informed content decisions is demand data. Parrot Analytics leverages this type of data to provide a content valuation system to help you determine how much to spend on content.
For instance, let's look at the show "QI" in Canada in March 2024. According to the analysis, "QI" had a good audience demand of 5.3 times the average show in Canada over the last 30 days. The show moved up in its rank by 238 spots during that period. "QI" has been able to maintain the high demand it has achieved, as shown by its outstanding longevity metric.
Using demand data, you can determine “QI’s” global audience demand and how it compares to the average show in its genre. You can also identify the top 10 global markets where "QI" is most in-demand over the last 30 days. This can help you decide on the best distribution or acquisition strategy for this show when targeting these markets.
Demand data can help you value content by revealing the dollar value of any title to any platform in any region. The content valuation system lets you calculate the ROI a specific title will bring for any given platform. You can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, demand data can inform your content decisions such as supply and demand. Using demand data, you could determine what content types, genres, or elements fans like the most. This could help with concept testing, content acquisition, or content production decisions.
Demand data also helps with pre-release marketing and optimizing marketing campaigns for a show. It enables you to understand the audience's taste clusters and quantify the platform-specific marginal revenue contribution as well as how a title drives engagement across the rest of the catalog.
In conclusion, demand data is crucial in making content decisions. By using Parrot Analytics content valuation system, you can determine the value of your content to your target audience and platform, identify opportunity markets for distribution, and understand your audience's preferences. Making informed decisions with demand data, like those regarding the show "QI," can be a significant contributing factor to your platform's success.
QI's travelability to Canada in the last 30 days is 53%, which means that the audience demand for QI is 53% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well QI travels internationally.
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Acquire the best shows from partners such as BBC Four to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. QI), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Four by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as QI, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Four‘s QI is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Four and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for QI, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for QI in Canada. We provide our partners with far-reaching television industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.