As an entertainment executive, understanding the current demand for different shows is crucial to making informed content and acquisition decisions. For instance, analyzing the demand data for "Quantum Leap" in October 2023 in Canada, we can see that the show's demand is outstanding, with 9.7 times the audience demand of the average show. This data can help executives at a TV production company or studio decide to invest in the show's production as it has excellent potential for high returns.
Demand data can also be used for content valuation, where executives can see how much the show is worth to a platform in any specific region. This can help heads of acquisitions to know the platform-specific marginal revenue contribution of “Quantum Leap” in Canada. By using Parrot Analytics' content valuation system, content owners can assess the market value of the show in terms of licensing fees or investment.
Furthermore, executives can use demand data to compare different titles' performance in a particular country or globally and identify areas of opportunity. For example, executives at an SVOD platform can analyze "Quantum Leap's" rank and travelability data to see that although the show's global performance is outstanding, its travelability is good. Therefore, executives can work on improving its travelability by increasing its distribution or marketing activities.
Another way in which demand data can be used is by assessing a show's longevity. For instance, analyzing the Parrot Pulse metrics shows that "Quantum Leap's" audience demand has been maintained at a good level over time, indicating that the show has the potential for long-term success. SVOD platforms can leverage this demand data to invest in content catalogs that have shows with a high potential for long-term demand.
Finally, executives can use demand data to inform the release strategy and pricing of their shows. For example, by analyzing the demand spike data for “Quantum Leap” in mid-October 2023, executives can infer that the show is doing well. They can then strategize a mid-season marketing push to further increase the show's demand. Demand data can also help executives to identify when to release new seasons of their shows, identify which audiences to target and how to optimize their content for success.
In conclusion, demand data is an essential tool for entertainment executives as it helps them make more informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for shows like "Quantum Leap" in Canada, executives can make data-driven decisions about investment, distribution, marketing, and pricing, and increase the potential for success.
