If you're an entertainment executive, understanding audience demand data can help you make more informed decisions around programming, acquisition, distribution, and content valuation. For instance, using the example of "Quantum Leap," let's explore exactly how demand data analysis can help you.
Firstly, it is clear that the show has an outstanding demand level in Canada, with 12.0 times the audience demand of the average show in the region over the last 30 days. Demand for this show has been increasing recently, indicating high viewer engagement. By knowing "Quantum Leap" is in the 99.4th percentile of the drama genre and has higher demand than 99.4% of all drama titles in Canada, executives can better understand how this title appeals to viewers and which audience demographics it caters to.
Additionally, understanding the show's Parrot Pulse enables executives to evaluate audience demand on multiple dimensions. The fantastic worldwide audience demand across all platforms indicates that the show has excellent potential for global expansion. For "Quantum Leap," its travelability is outstanding, where travelability quantifies a title's international demand relative to its home market. Tracking the momentum of "Quantum Leap" can act as a signal for future success, while analysis of its franchisability (spin-off potential) helps you identify potential serialisation opportunities to monetise or expand your IP. With this information, executives can gain insights into the possible longevity and reach of the series.
Analyzing the show's impact across countries is also essential. The United States is the top market for "Quantum Leap," with outstanding audience demand of 12.6x. By comparing the show's demand in different countries, executives can better identify where to focus their marketing efforts, target their international distribution markets, and have an idea about the show's potential global success.
Finally, understanding the show's audience can also help inform decision-making. "Quantum Leap" fans appeared to enjoy other shows like "Star Trek: Strange New Worlds" and "The Wheel of Time," among others. This understanding can help executives make strategic moves towards acquiring similar shows and attract a similar audience demographic of those shows.
Overall, having access to demand data and using it to evaluate a solution like a content valuation system can empower executives to gauge the value of their content or assess the worth of other content for investments. By answering specific questions, such as how popular a series is relative to the market average, which shows to acquire to keep or expand their subscriber base, and which talent to partner with for a show, executives can make more informed decisions that enable growth.
