Parrot Analytics' demand data for "Quantum Leap" in Canada indicates that this TV series is a highly in-demand show. By examining audience demand data for the show over the last 30 days, we can extract insights that are useful for making content acquisition, distribution, and programming decisions.
Content Valuation Using Demand Data:
- By examining audience demand for "Quantum Leap" compared to the average title in Canada, we can determine how much more valuable this show is than other titles. With demand at 10.7 times higher than the average title, we can conclude that this show is extremely valuable.
- It is also possible to analyze the demand for a show over more extended periods, which allows us to gauge its performance over time. "Quantum Leap's" average demand on a rolling year basis was 8.3 times the average title, indicating that demand has increased to 10.7 times the average title over the last 30 days. This indicates an upward momentum trend that further adds value to the show.
Content Acquisition and Programming Decisions
- Examining the Parrot Pulse for "Quantum Leap" provides an independent measure of its global performance across six dimensions. The show's outstanding worldwide audience demand, outstanding travelability, good longevity, exceptional momentum, good franchisability, and good reach can provide valuable insights for content acquisition and programming decisions.
- The fact that demand for "Quantum Leap" outperforms the average show in each of the top 10 global markets where it is most in-demand, tells us that shows like this have strong potential in international markets and are therefore good options for content acquisition.
- Additionally, by looking at which shows fans of "Quantum Leap" enjoy, TV networks can identify other popular shows and consider acquiring these titles to increase audience engagement. "Foundation", "Star Trek: Strange New Worlds", and "Star Trek: Picard" would all be great options based on these insights.
Content Distribution Decisions
- By examining the Parrot Pulse for "Quantum Leap," entertainment executives can understand the level of international demand for this show. Outstanding travelability means that "Quantum Leap" is likely to draw a large audience in international markets if distributed overseas. Additionally, knowing that global audience demand for this show is outstanding, entertainment executives can make informed decisions about which platforms to distribute the show on, with a high likelihood of attracting a wide audience.
In conclusion, demand data can be used to help entertainment executives make more informed decisions relating to content acquisition, distribution, and programming. In the case of "Quantum Leap," data on audience demand, show performance over time, and global market performance can assist executives in making well-informed business decisions.
