As an entertainment executive, using demand data can help in making more informed content and acquisition decisions. For example, the outstanding demand for "Quantum Leap" in Canada provides valuable information that can be used in deciding the worth of the show. The Parrot Analytics content valuation system can use demand data to reveal the dollar value contribution of the show to any platform in any region. Based on the demand data of "Quantum Leap," it can thus be cost-effectively concluded that the show is valuable and a good investment.
Furthermore, demand data for the show can be used in deciding on distribution and programming decisions. The fact that the show has higher demand than 99.3% of all drama titles in Canada shows that it is an attractive product for Canadian audiences. The show's travelability dimension shows good international demand relative to its home market, making it an excellent candidate for international distribution.
Additionally, examining the top ten global markets where "Quantum Leap" is most demanded over the last 30 days can help in programming decisions, as it shows which countries to target, and in which countries the show's popularity is booming. For example, since the United States has the highest demand for the show globally, it may be wise for SVOD platforms or networks to consider targeting the U.S market to capitalize on the show's popularity.
Finally, demand data can help understand what elements of the show the audience likes the most, or how upcoming productions can be optimized for success. For instance, the fact that "Quantum Leap" fans also enjoy watching shows such as "Loki," "Foundation," and "For All Mankind," gives an insight into the type of shows to create or acquire that have similar audience interests.
In conclusion, utilizing demand data, such as the one for "Quantum Leap," can enable entertainment executives to make data-driven decisions on content valuation, acquisition, distribution, and programming, amongst other parameters. As such, TV executives would be wise to leverage the power of demand data in their strategic decision-making processes.
