The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content, acquisition, distribution and programming decisions. By analyzing the performance of "The Addams Family" in Canada during March 2024, we first note that the show performs above average, with an audience demand of 2.1 times the average show in Canada over the last 30 days. With only 8.6% of all TV shows achieving this level of demand, this indicates a strong following.
Demand data can inform content valuation by calculating a title's dollar value contribution to a platform. By using demand data, entertainment executives can gain insights into how much a title is worth on their platform and determine the best pricing strategy. For example, executives can redefine the baseline value of a title and estimate cannibalization of audiences if it is available on multiple services.
To make informed acquisition decisions, executives can leverage demand data to quantify a title's platform-specific marginal revenue contribution and its ability to drive engagement across the rest of the catalog. By using demand data, executives can also calculate the ROI a specific title will bring to any given platform. For instance, executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Moreover, demand data can inform distribution decisions by providing data on the most popular genres in a local market. Entertainment executives can leverage such data to decide which markets to distribute to and select appropriate platforms. Demand data also helps executives with competitive benchmarking to compare a title against other options available on the market.
Demand data can also aid in programming decisions by identifying under-monetized titles and finding new opportunity markets for content distribution. Furthermore, executives can use demand data to analyze audience tastes and improve program optimization. By doing so, executives can ensure content is being seen by the right audience on their platform.
In the case of "The Addams Family" in Canada, its peak rank of #1020 and 158 spot move-up in March reveals an upward trending demand for the show. In addition, its high demand in the family genre (93.1th percentile) indicates a loyal audience. The show has experienced sustained high demand over time, as indicated by its exceptional performance in the longevity dimension. However, its 9.2% monthly increase in demand shows a decline in overall popularity.
Finally, by analyzing demand data in the top 10 global markets where "The Addams Family" is most in-demand, executives can obtain insights into which markets the show is thriving and which markets need more attention. The fact that this show outperforms the demand of the average TV show in each of its top 10 global markets suggests that its international appeal is good.
The Addams Family's travelability to Canada in the last 30 days is 26%, which means that the audience demand for The Addams Family is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Addams Family travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Addams Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Addams Family, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for The Addams Family in Canada. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.