Demand data can provide entertainment executives with valuable insights to make more informed content, acquisition, distribution, and programming decisions. For instance, using the demand data of "The Good Doctor" in Canada for the month of November 2023, we can glean several insights that will help executives make better decisions.
One key insight is that "The Good Doctor" has an exceptional level of demand in Canada, with 12.8 times the audience demand of the average show over the last 30 days. This exceptional demand can help executives determine the content's worth and inform content valuation. By comparing the demand-based worth of a show to the cost of producing or acquiring it, executives can make data-driven decisions regarding content investments.
Another insight is that the demand for "The Good Doctor" spiked in late November 2023. This information can help executives make timely programming and marketing decisions, such as increasing promotion for upcoming episodes or scheduling more content related to "The Good Doctor" to capitalize on this peak in demand.
Additionally, using the information on the top 10 global markets where "The Good Doctor" is most in-demand, executives can identify expansion opportunities and make informed decisions about international distribution. For example, "The Good Doctor" outperforms the demand of the average TV show in each of these markets, indicating that the show has international appeal that executives can capitalize on.
By examining the show's performance over time, executives can make informed decisions about the future of the series. For instance, comparing the performance of "The Good Doctor" on a 1-year rolling basis versus the last 30 days indicates that the show's popularity has increased over time. This information can be useful to executives to inform their decisions about renewing or extending the series.
Finally, demand data can also be used to determine the best release strategy for content. By examining the change in demand for "The Good Doctor" over the last month, executives can identify the optimal time to release new episodes or offer the show on their platform.
In conclusion, demand data provides valuable insights that can help entertainment executives make more informed decisions about content valuation, acquisition, distribution, programming, international expansion, and release strategy. "The Good Doctor" is an excellent case study to demonstrate the value of demand data in shaping strategic decisions around content.
