As an entertainment executive, you can leverage demand data to make more informed content and acquisition decisions. A case in point is "The Good Doctor," a popular TV series that has been airing since 2017. By analyzing the audience demand for this show in Canada in September 2023, you can understand how demand data can be used to drive strategic decisions for any TV network, SVOD platform, or content distributor.
Content Valuation: "The Good Doctor" had 12.1 times the audience demand of the average show in Canada over the last 30 days, indicating that demand for this show is outstanding. This level of demand is exceptional, with only 2.7% of all TV shows having such a high demand. By using demand data, commissioning executives and TV series financing companies can determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. The economic valuation system enables stakeholders to estimate the value of a title, its ability to drive subscriptions, and mitigate churn.
Franchisability: As an entertainment talent agency or studio, you can use demand data for "The Good Doctor" to determine its franchisability or spin-off potential. This show had exceptional franchisability, which means that studios could monetize the IP by developing spin-offs or franchises. Also, the demand for this show has been increasing recently, making it the perfect time to capitalize on its potential by producing spin-offs or franchises.
Programming Decisions: "The Good Doctor" ranks at the 99.4th percentile in the drama genre in Canada, indicating that it has higher demand than 99.4% of all drama titles in Canada. Television executives, linear networks, and pay-TV networks can use this data to make better programming decisions. For instance, the data suggest that putting "The Good Doctor" on prime time will be a smart programming decision because it will attract and retain a large audience, thereby boosting engagement.
Travelability and Global Performance: With exceptional travelability, "The Good Doctor" is a show with high international demand relative to its home market. Its global performance, longevity, momentum, and reach are all outstanding. Similarly, executives at OTT platforms and content distributors can use this demand data to identify the top 10 global markets where "The Good Doctor" has the most demand. The show outperforms the demand of the average TV show (1x) in each of these markets. This data can help networks and distributors to determine where to distribute or promote the show to maximize revenue.
Acquisition Decisions: Another way to use demand data to make strategic decisions is by assessing which titles to acquire. With 16.5x demand in the United States, "The Good Doctor" had outstanding audience demand in its number one global market. By examining the audience demand in other parts of the world, such as France, China, Brazil, the United Kingdom, Israel, and Ukraine, acquisitions executives can predict the performance of this show in other markets. This information can be used to determine the show's acquisition value and whether it is worth acquiring the global rights for distribution.
In conclusion, by using demand data, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. The case study of "The Good Doctor" in Canada showcases how demand data can be used in content valuation, franchisability, programming, travelability, and acquisition decisions. Parrot Analytics' content valuation system provides an economic valuation of any title, making it easier for stakeholders to make strategic decisions based on demand data.
