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Unlocking Insights: How Demand Data Helps Entertainment Executives Make Strategic Content Decisions

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - August 2023

For entertainment executives working in TV networks or SVOD platforms, demand data for a TV series like "The Good Doctor" can be an important tool for content valuation, programming decisions, and distribution decisions.

In terms of content valuation, executives can use demand data to calculate the dollar value contribution of the TV series to their platform, and the value of their entire content library over time. In the case of "The Good Doctor", executives can see that the show has an exceptional demand globally and domestically, indicating high value to acquire and distribute.

Programming decisions can also be made based on demand data. For example, executives can evaluate which TV series to renew or cancel, which genres or talent to focus on or partner with, and how to release and price their content. In the case of "The Good Doctor", executives can see that the show has exceptional demand with high longevity, momentum, and reach, making it a strong candidate for renewal and continued investment.

Distribution decisions can also be influenced by demand data. Executives can evaluate which countries or regions to expand into, which distribution partners to target, and which content to showcase on their platform. The travelability metric can also help to guide distribution decisions by indicating the potential appeal of the show in different regions. In the case of "The Good Doctor", executives can see that the show has high demand in the US, Russia, France, China, Brazil, UK, Netherlands, Australia, and South Africa, indicating potential for distribution expansion in those regions.

Overall, demand data for TV series like "The Good Doctor" can be a powerful tool for entertainment executives to make more informed content valuation, programming, and distribution decisions.

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