As an entertainment executive, understanding audience demand data is crucial in making more informed content acquisition, distribution, and programming decisions. Using "The Good Doctor" as an example, we can examine how demand data can be used to make strategic decisions.
Content valuation is an important aspect for executives when considering content acquisition, and demand data is a useful tool in helping them determine the worth of a series. By using Parrot Analytics content valuation system, executives can calculate the ROI a specific title will bring to any given platform and assess a TV series' ability to drive subscriptions and reduce churn. Considering that "The Good Doctor" has 14.2 times the audience demand of the average show in Canada over the last 30 days, it is of great value to any platform looking to acquire a title that can drive subscriptions and retain viewers.
One of the benefits of using demand data is its ability to inform international expansion decisions. Travelability, which is a measure of a show's international demand relative to its home market, is critical for finding content that has global appeal. "The Good Doctor" has exceptional travelability, indicating that it has a high potential to appeal to audiences worldwide. For instance, the demand for "The Good Doctor" in Canada was 71% of the demand in its country of origin, the United States, demonstrating the potential to capture global markets.
Understanding the show's popularity and momentum is crucial in content programming and scheduling. Audience demand for "The Good Doctor" has been increasing in Canada over the last 30 days. However, in March, the show dropped in its rank by 26 spots, indicating a decline in popularity. This information can be utilized by executives to analyze programming schedules to know when and where to air the show to ensure maximum output.
Demand data also helps in identifying a show's target audience. Examining the show, we find that it outperforms the demand of the average TV show (1x) in each of the top ten markets where it is most in-demand over the last 30 days. "The Good Doctor"'s number one market globally is the United States, followed by Russia, indicating the potential to target these audiences.
Demand data can also be used to identify and develop spin-offs or franchises for a series. Franchisability, a measure of a show's spin-off potential, is exceptional for "The Good Doctor". This implies that the show has potential for continuation, leading to the exploration of the possibility of creating new revenue streams through this potential.
Finally, demand data can provide insights into audience behavior for similar content. By examining the other shows that fans of "The Good Doctor" also love, such as "Game of Thrones" and "The Handmaid's Tale," we can draw insights into the audience's preferences and implement this knowledge into content acquisition and development strategies.
In conclusion, understanding demand data is critical in making informed decisions as an entertainment executive. It helps in content valuation, international expansion, programming and scheduling, targeting audiences, identifying spin-off potentials, and providing insights into audience behavior for similar content. Parrot Analytics provides tools that entertainment executives can use to harness the power of demand data to make better decisions.
