As a TV executive, one of the key questions you might ask is how popular a show is relative to the market average. By examining the demand data for "The Good Doctor" in Canada, we can see that it has 12.0 times the audience demand of the average show in the country over the last 30 days, which is exceptional. This information is useful in content valuation in order to understand just how much a show's content is worth. By using Parrot Analytics' content valuation system, it is possible to reveal the dollar value contribution of any title to any platform in any region.
Moreover, demand data can be used to understand what type of content exhibits opportunity to acquire or produce. Since "The Good Doctor" has scored a high percentage in the drama genre’s audience demand rating relative to other drama titles in Canada, an executive can be more inclined towards acquiring or producing a similar drama show to counter its competition.
In addition, demand data can also help you make programming decisions for your platform. For instance, fanbase analysis reveals that other shows that "The Good Doctor" fans like include "The Last Of Us", "RuPaul's Drag Race All Stars", and "Game of Thrones". An executive can program a lineup that caters to a similar audience to generate more viewership.
Finally, understanding global demand data through Parrot Pulse can help with subscription retention. By monitoring the popularity of "The Good Doctor" in different markets, a platform that is performing poorly in a particular region can use data to ascertain what type of content viewers are interested in and avoid subscriber decline. Furthermore, data can help with distribution decisions as an executive can understand which platforms or networks are most effective in each market and allocate funds accordingly.
In conclusion, demand data can help executives make more informed decisions about content valuation, acquisition, programming, and distribution. In the specific case of "The Good Doctor," executives can see how demand varies within Canada and across the globe, what other shows its fans like, and what programming decisions are best suited to compete with this highly popular drama show.
