The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed decisions when it comes to content evaluation, acquisition, distribution, programming, and even franchise expansion. For example, let us take the case of "The Real Housewives of Miami" in Canada for the month of March 2024.
One of the key insights provided by demand data is content valuation. Using demand data, entertainment executives can determine how much to spend on a particular title based on its contribution of dollar value to any platform in any region. Parrot Analytics provides an economic valuation system that uses global content demand and supply – this ensures that executives can make data-driven decisions when it comes to content monetization and customer satisfaction.
By examining the level of audience demand for "The Real Housewives of Miami" in Canada over the last 30 days, we see that the demand for the show is good – 7.0 times the demand of the average show in Canada over the same period. This shows that the show has broad appeal in Canada and a potential audience for a streaming platform's subscriber base.
Furthermore, demand data can help entertainment executives with decisions surrounding subscriber acquisition and retention. Knowing which titles resonate with the current audience and attract new ones can help executives decide which shows to acquire that will result in increased subscription or retention rates. In the case of "The Real Housewives of Miami," it is popular amongst the audience, as 98.2% of all reality titles in Canada have lower demand than it does.
Demand data can also inform marketing campaigns before and after a premiere, ensuring executives allocate their marketing dollars towards the content that resonates most with the audience. For instance, the report indicates that demand for "The Real Housewives of Miami" in Canada spiked late in March. Such insights can help studios and distributors successfully plan and execute their marketing strategies.
If the show were to be considered for international distribution, the demand data also provides insights into the travelability of the content. For instance, "The Real Housewives of Miami" had a demand of 51% in Canada compared to the United States its country of origin. However, the show has outstanding audience demand in many other global markets, which can be of interest to any global platform looking to expand their international reach.
Finally, demand data also informs content executives and acquisition teams in identifying potential spinoffs or franchises in future. Any content with good demand and momentum has a higher potential for monetization through franchises or spinoffs, making a show like "The Real Housewives of Miami" with excellent momentum and longevity an attractive option for any franchise expansion.
In conclusion, the demand data provided by Parrot Analytics is an essential tool in the arsenal of any entertainment executive. It provides valuable insights to significantly improve the decision-making process for content valuation, subscription retention and acquisition, marketing, international distribution, and franchise spinoffs that power the growth of a content-driven business.
The Real Housewives Of Miami's travelability to Canada in the last 30 days is 50%, which means that the audience demand for The Real Housewives Of Miami is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Real Housewives Of Miami travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Real Housewives Of Miami), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Real Housewives Of Miami is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of Miami, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:05 p.m. PST using tv demand content analytics from Parrot Analytics for The Real Housewives Of Miami in Canada. We provide our partners with deep TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.