The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly searching for better and more effective ways to make informed content decisions. Demand data is one of the most powerful tools at your disposal. A great example of how demand data can be used to help make more informed content decisions is the case of "Twisted Metal."
First, demand data can be used to carry out content valuation. For example, using Parrot Analytics content valuation system, executives can determine how much a series like "Twisted Metal" is worth based on its audience demand, which for "Twisted Metal," stands at 17.4 times the average show demand in Canada. Executives can also determine how much of the series’ value is being driven by demand for one of its stars or how valuable the series is to a streaming platform over time.
Second, demand data can inform acquisition decisions, for instance, how much to spend on any content. Executives can leverage Parrot Analytics demand data to reveal the dollar value contribution of any title to any platform, in any region. This would enable executives to calculate the ROI a specific title will bring for any given platform. Thus, Parrot Analytics demand data enables content financiers to make informed content acquisition decisions.
Third, demand data can help with distribution decisions. Executives can use demand data to target specific platforms for their content distribution. By leveraging Parrot Analytics demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn. For example, using demand data, executives can determine the best regions to distribute "Twisted Metal," based on its reception in other countries. In the case of "Twisted Metal," the best regions to distribute the show currently are the United States, Canada, Australia, the United Kingdom, Brazil, Germany, Russia, New Zealand, and the Netherlands.
Fourth, programming decisions can be made based on demand data. Executives can use demand data to determine the best release strategy for content. For instance, when to release a show, and how to price shows to maximize audience engagement. Demand data can also reveal the under-monetized titles, and executives can use this data to find new opportunities for content distribution.
Fifth, executives can use demand data to inform their subscriber acquisition and retention strategies. Using Parrot Analytics demand data, executives can identify which titles to acquire or produce, which titles will keep their current audience happy, and which titles will attract new subscribers to their platform. They can also use demand data to determine which shows will help them acquire or retain subscribers and inform their pre-release marketing strategies.
In conclusion, demand data is a valuable resource that entertainment executives can leverage to make more informed content decisions across all aspects of the content value chain. Parrot Analytics offers executives transparency into audience demand data, enabling them to make data-driven decisions. By leveraging demand data, executives can make better decisions that are based on empirical evidence rather than educated guesses.
Twisted Metal's travelability to Canada in the last 30 days is 76%, which means that the audience demand for Twisted Metal is 76% of the demand in its country of origin, United States. Click through to another market to discover how well Twisted Metal travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Twisted Metal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Twisted Metal, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Twisted Metal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Twisted Metal, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Oct. 2, 2023, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Twisted Metal in Canada. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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