The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in an OTT platform or TV production company, examining a show's performance using audience demand data offers valuable insights that can inform investment and content acquisition decisions. Taking "Twisted Metal" as an example, we can see that demand for the show has been outstanding in the Netherlands, with 8.1 times the audience demand of the average show in the Netherlands over the last 30 days. However, it is decreasing recently. Most noteworthy, only 2.7% of all TV shows have this level of demand.
By understanding how audience demand is evolving, entertainment executives can make informed content decisions that align with audience tastes. For instance, a decreasing demand trend could mean the show needs to retool some of its elements or focus more on the characters and plot resolution.
Moreover, by producing content that resonates with a global audience, a TV production company or studio can increase investment opportunities and distribution options. Hence "Twisted Metal" seems to perform well globally, as it has outstanding demand in Germany, Brazil, Canada, Australia, China, and the United States, its top market globally. This means that the show has potential audience appeal in those markets and could be ideal investment opportunities in future content development.
As an entertainment talent agency or TV series financing company, demand data assists decisions that relate to franchising opportunities. For example, the Parrot Pulse for "Twisted Metal" suggests that its franchisability (spin-off potential) is good. Therefore, "Twisted Metal" could become a potential franchise that can capitalize on fans who crave more content and want to continue exploring the series’ universe.
Finally, demand data helps in understanding the current state of the TV industry and cultural zeitgeist. Irony allows us to consider "Twisted Metal"; it arrived during the month of Halloween and this might have sparked its demand surge due to its post-apocalyptic wasteland setting and a deranged clown-villain's involvement. This type of insight might assist executives in decision making about show release schedules, shown in marketing campaigns, and more, as there is a keen need to align and release shows with the relevant audience mood.
In conclusion, demand data is the future of TV series measurement, as it provides entertainment executives with invaluable insights. The "Twisted Metal" example above illustrates that audience demand data can aid OTT platforms or TV production companies in making more informed decisions on content valuation, acquisition, distribution, and programming.
Twisted Metal's travelability to Netherlands in the last 30 days is 62%, which means that the audience demand for Twisted Metal is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Twisted Metal travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Twisted Metal.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Twisted Metal from partners like Peacock.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Twisted Metal? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Twisted Metal. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Twisted Metal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Twisted Metal, including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Twisted Metal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Twisted Metal, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Twisted Metal in Netherlands. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.