The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions and programming decisions to maximize profits and avoid costly mistakes. In this context, the example of "Warrior Nun" in Canada during March 2024 can help us understand how demand data can guide our strategic decisions.
Firstly, the demand data tells us that "Warrior Nun" has a good level of demand in Canada, with 3.4 times the audience demand of the average show in Canada over the last 30 days. This demand is higher than 95.4% of all drama titles in Canada. In other words, the show is performing well in Canada, and it might be worth considering investing in or acquiring similar shows in the future.
Furthermore, considering the show's rank, peak demand, and the shows that it shares fans with, executives can use this information to determine which titles in their catalog to prioritize, what type(s) of content exhibit opportunity to acquire or produce, and what type of content resonates with their audience and drives long-term engagement.
Demand data also provides valuable insights into the performance of a show over time. For instance, the demand for "Warrior Nun" has increased compared to its demand over the last 90 days, indicating that the show is gaining momentum. However, it is worth noting that during March, audience demand for the show has decreased in Canada by 10.4%, and comparing its performance on a 1 year rolling basis vs the last 30 days reveals a 60.5% decreased popularity.
Moreover, the Parrot Pulse for "Warrior Nun" provides information on six dimensions of the show's global performance, including audience demand, travelability, longevity, momentum, franchisability, and reach. This information can help executives evaluate a show's potential impact on their platform's audience, and determine its strategic value as an acquisition, distribution or programming choice.
Finally, by examining the top 10 global markets where "Warrior Nun" is most in-demand over the last 30 days, executives can use the data to determine where there is higher demand for similar content and decide which region(s) to prioritize, or where they should plan to expand their services.
Overall, demand data-based insights like the ones we've gathered from "Warrior Nun" help executives make more informed content decisions, determine value and risk, and build a content strategy that will resonate with their audience while driving subscriber acquisitions and retention. Demand data is a powerful tool that enables executives to optimize their content investment and make data-driven decisions.
Warrior Nun's travelability to Canada in the last 30 days is 29%, which means that the audience demand for Warrior Nun is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior Nun travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior Nun), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Warrior Nun is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior Nun, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Warrior Nun in Canada. We provide our partners with meaningful entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.