The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make informed content, acquisition, distribution, and programming decisions. This is particularly important in today's crowded and competitive entertainment market where there is a need to create relevant, impactful content that appeals to audiences. Examining the example of "Your Morning" for the month of March 2024 in Canada can offer valuable insights into how demand data can be leveraged for better decision-making.
Content Valuation: Using demand, one can assess the worth of a TV show in the given region. For instance, "Your Morning" has 2.5 times the audience demand of the average show over the last 30 days in Canada, which indicates good demand for the show. This data can be very useful when making decisions about renewing the show, leveraging the popularity of the show for cross-promotion, or even monetizing the show.
Acquisition: Demand data can assist with decisions concerning supply and demand for content. In this case, assessing the demand spike for "Your Morning" in early March 2024 provides valuable information. This data can assist in identifying potential opportunities for acquisition, whether it's additional content to complement "Your Morning" or other shows to add to your portfolio.
Programming: The audience's demand for "Your Morning" has been increasing recently, indicating it may be worth investing more airtime to respond to this trend effectively. The show dropped significantly in rank, which could lead to concerns about viewer retention and future potential, making it important to re-examine programming and look for solutions to address declines in viewership. By analyzing the top 10 global markets, you can identify any markets that may be overlooked, which can provide useful insights when it comes to programming decisions.
Distribution: Demand data in this context can enable the mapping of local white spaces and enable optimal release strategy and pricing. For instance, "Your Morning" has a good audience demand in Canada. Therefore broadcasters might face a tough decision in choosing this show to be aired and broadcasting in the right time slot is vital in ensuring audience retention and acquisition. Understanding that its travelability is poor, may imply that broadcasting in markets other than Canada may not yield as high an audience. Considering longevity, franchise potential and reach, can also be considered when making decisions on distribution.
The Parrot Analytics content valuation system utilizes demand data to evaluate the dollar value contribution of any content to any platform in any region. Through combining audience demand with the specifics of a given platform and region, it quantifies critically needed TV industry insights. Ultimately providing entertainment executives with tools that they can use to inform their strategic decision-making across various spheres; Content Valuation, Acquisition, Programming, and Distribution. Demand data is essential in creating and launching tailored content that will drive engagement and retain or acquire new subscribers.
This is Your Morning's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Your Morning travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV‘s Your Morning is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Your Morning, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Your Morning in Canada. We provide our partners with extensive TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.