The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive looking for ways to make more informed content acquisition and distribution decisions, demand data can provide some key insights to help you assess the value of a TV series. Let's take a closer look at how Parrot Analytics' demand measurement system can be used to analyze "Baal Veer" and enable informed decision-making.
Firstly, by examining the show's demand in Germany, we can immediately see that "Baal Veer" has 2.0 times the audience demand of the average TV show in the country, and this show has been gaining popularity in Germany. As a TV executive, you can use this information to evaluate "Baal Veer" as a valuable asset to your content library. By leveraging demand data, Parrot Analytics' content valuation system can help you to determine the economic value of any title, to any platform, in any region. This system takes into account factors such as marginal revenue contribution, audience engagement, ROI, and subscriber acquisition or retention.
In terms of genre, "Baal Veer" ranks at the 93.3rd percentile in the family genre, which indicates that it has higher demand than 93.3% of all family titles in Germany. This suggests that there is significant demand for this type of content and that it is performing well in the family genre. TV executives can use this information to make more informed programming decisions, such as slotting "Baal Veer" in the appropriate time and content block for the family genre.
Additionally, "Baal Veer" has high travelability, which means that it has significant international demand relative to its home market in India. This means that the show has strong potential for global expansion. TV executives can use demand data to assess the show's popularity in different markets, such as the top 10 global markets where "Baal Veer" is most in-demand. By analyzing this data, TV executives can make informed content acquisition and distribution decisions about where to target their marketing and distribution efforts.
Furthermore, the information on "Baal Veer"'s momentum indicates that its pace of growth is good, which means that the show is likely to continue gaining popularity over time. This is important information for TV executives, as it enables them to assess the show's potential for longevity and make decisions about renewing or continuing the series.
Finally, by examining "Baal Veer"'s franchisability and reach, TV executives can assess the show's spin-off potential and number of people expressing demand for the show, respectively. This type of information is particularly useful for TV executives looking to monetize and expand the show's IP.
Overall, by leveraging the power of Parrot Analytics' demand measurement system, TV executives can make more informed content acquisition, distribution, and programming decisions. Demand data can provide valuable insights about a show's value, popularity, longevity, and potential for global expansion, among other metrics, which can enable TV executives to make data-driven decisions and maximize the value of their content library.
Baal Veer's travelability to Germany in the last 30 days is 18%, which means that the audience demand for Baal Veer is 18% of the demand in its country of origin, India. Click through to another market to discover how well Baal Veer travels internationally.
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Acquire the best shows from partners such as SAB TV to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Baal Veer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Baal Veer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baal Veer, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Baal Veer in Germany. We provide our partners with extensive TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.