The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data can be very important to making informed and profitable decisions. In this article, we will use the example of "Baal Veer" in the United Kingdom during March 2024 to demonstrate how demand data can be leveraged to equip executives with a better understanding of content valuation, programming, distribution, and acquisition decisions.
Content Valuation: Demand data is the backbone of content valuation. By using Parrot Analytics' content valuation system, it is possible to ascribe a dollar value to individual titles or an entire library of content. The system takes into account demand data to highlight the dollar value contribution of any title or library to any platform in any region. Based on audience demand data, executives can calculate the ROI of a specific title and even predict audience retention or acquisition.
Programming and Distribution Decisions: By looking at data analysis of a show like "Baal Veer" in the UK during March, executives can make better decisions about programming and distribution. For example, we see that although demand for the show has been decreasing recently, it still has 2.8 times the average audience demand of all TV shows in the United Kingdom. This indicates that the show is still popular and could be of interest to audiences in the UK. Additionally, we see that the demand for "Baal Veer" in the UK saw a spike in March 2024. With this information, executives can make informed decisions on whether to air the show during prime-time programming.
Acquisition Decisions: Content acquisition can be a costly exercise and therefore, executives must ensure that they are making the right decision when purchasing content. By examining data insights like those of "Baal Veer," executives can assess the value of the content they plan to acquire. For instance, by examining the show's peak demand over the course of a year versus demand over the last 30 days, executives can determine if the show has decreasing popularity or has lost its cultural relevance. Additionally, assessing the top 10 global markets for "Baal Veer" to identify where it is most popular can help executives decide if the show has potential to reach a global audience, and whether its acquisition would be profitable.
Ultimately, utilizing demand data helps executives make informed and strategic decisions that will improve the overall success of their platforms, channels, or companies. As demonstrated with "Baal Veer," by examining demand metrics such as reach, momentum, longevity, franchisability, travelability, and peak demand, executives can determine a title's performance relative to its platform, genre, or region, and make data-driven decisions to drive audience growth and engagement.
Baal Veer's travelability to the United Kingdom in the last 30 days is 24%, which means that the audience demand for Baal Veer is 24% of the demand in its country of origin, India. Click through to another market to discover how well Baal Veer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Baal Veer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baal Veer, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Baal Veer in the United Kingdom. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.