The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data obtained from Parrot Analytics to make informed content, acquisition, distribution, and programming decisions. Based on the data on "Community" for the month of March 2024 in Germany, the following are the questions that demand data can answer and how they can influence your decisions:
1. Content valuation uses demand data to answer questions like, "How much is my series worth, and how much of my series' value is being driven by demand for one of its stars?": By leveraging demand data, you can estimate the dollar value of any content to any platform in any region. As seen in the analysis of "Community," it has outstanding demand in Germany compared to other TV shows, indicating that this show is more valuable to the platform carrying it.
2. Demand enables valuing IP globally: By analyzing which content is most popular on a global scale, you can determine which of your shows can perform well in other countries. In the case of "Community," its demand in the US is 11.9x, indicating that the show can have a considerable global appeal.
3. Content valuation leverages Parrot Analytics demand data: Using demand data, you can calculate the ROI a specific title will bring for any given platform. Demand data analysis can show you the content that drives engagement across the rest of the catalog, allowing you to optimize the content portfolio. For instance, by analyzing the demand for "Community," you can determine how much investment it can generate for any platform.
4. Demand helps with decisions concerning supply and demand: You can use demand data to make informed decisions about which titles you should acquire or produce, depending on audience demand. By understanding what kind of content is getting popular, you can use demand data to spot a particular genre's opportunity. For example, you can use the data from "Community" to determine the other comedy series that can potentially perform well on the platform.
5. Demand helps with subscriber acquisition and retention: You can use demand data to inform your strategies regarding subscriber acquisition and retention. You can use the data from "Community" to identify the type of content that appeals to your current audience and attracts new viewers to the platform. Additionally, by analyzing the demand for popular shows, you can determine which titles should be bought to keep current audiences coming back.
In conclusion, by analyzing the demand for "Community" in Germany, the data can provide valuable insights into the audience's taste and preferences. The data from demand for community can empower executives to make better-informed decisions concerning content acquisition, content valuation, supply and demand, subscriber acquisition, and retention. By leveraging Parrot Analytics' data of audience demand, executives in the entertainment industry can make sound decisions about their content and ensure their investments get the appropriate ROI.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Community), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Community is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Community, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Community in Germany. We provide our partners with comprehensive TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.