The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of entertainment, content creation, acquisition, distribution, and programming decisions are crucial. Demand data is the key to unlocking insights and making more informed decisions. By examining the case of "Fellow Travelers," we can see how demand data can help entertainment executives.
Firstly, content valuation uses demand data to reveal the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply. It can help television executives to answer questions such as how much a series is worth, what is the baseline value of a title, and how can exclusivity be assessed. By analyzing the demand for "Fellow Travelers" in Germany, we can see that it has an audience demand 6.0 times more than the average show in Germany over the last 30 days. Its demand is good, and it can be considered valuable content.
Secondly, demand data enables valuing IP globally. With "Fellow Travelers," entertainment executives can benefit from information about which content is most popular in a market or on a global scale. For instance, only 8.6% of all TV shows have the same level of demand as "Fellow Travelers" in Germany, indicating its popularity in the region.
Thirdly, demand data powers Parrot Analytics' content valuation system. Television executives can calculate the return on investment (ROI) that any specific title will bring to their platform. They can also determine how well a title drives engagement across other shows in their catalog, among other things. Using demand data, it is also possible to assess how well a series can drive subscriptions and mitigate churn, aiding decisions concerning subscriber acquisition and retention.
Lastly, demand data powers competitive benchmarking. Entertainment executives can compare the performance of "Fellow Travelers" against other titles available in the market. This can help them understand how the show is doing in relation to its competitors and can also help them identify under-monetized titles.
Ultimately, by examining the performance of "Fellow Travelers" in Germany in March 2024, we can see how demand data can aid content valuation, IP valuation, subscriber acquisition, and retention decisions, and competitive benchmarking. By utilizing such data in their decision-making processes, entertainment executives can make more informed decisions that can add value to their companies.
Fellow Travelers's travelability to Germany in the last 30 days is 25%, which means that the audience demand for Fellow Travelers is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Fellow Travelers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Fellow Travelers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fellow Travelers, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Fellow Travelers in Germany. We provide our partners with essential TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.