The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can enable you to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics’ demand data using its content valuation system can assist you in answering questions and determining content worth.
Looking at the analysis of "Fellow Travelers" for the month of March 2024 in India, we can arrive at some useful insights. Firstly, the show has 7.9 times the audience demand of the average show in India over the last 30 days, indicating good demand. Compared to its demand of 8.0 times the average over the last 90 days, demand for the show has been decreasing recently. Thus, we can use Parrot Analytics’ content valuation system to quantify the dollar value contribution of "Fellow Travelers" to any Indian platform.
As for the show’s positioning in the market, it achieved the peak rank of #153 in India and moved up in its rank by 4 spots during March in India. Its travelability is outstanding, which means its international demand is exceptionally high relative to its home market. The longevity is exceptional, and momentum, the pace of growth, is likewise exceptional. Thus, the show can have a high content value and reputation on a global scale, making it attractive to acquire.
Additionally, the show’s excellent rankings in the romance genre, where it's at the 99.4th percentile in India during March, means that the demand for "Fellow Travelers" is higher than 99.4% of all romance titles in India. Entertainment executives can use this information in their content decision-making process and acquire more content within the same genre.
Furthermore, the show's fans are also fans of other popular shows, including "Rick And Morty," "True Detective," "Percy Jackson And The Olympians," and "The Good Doctor," among others. Therefore, this can help executives determine which other shows to acquire or produce for their platform to attract similar audiences and enhance viewership. By examining the top 10 global markets where "Fellow Travelers" is most in-demand over the last 30 days, we can see that the show has outstanding audience demand in the United States, Brazil, China, the United Kingdom, France, Canada, Spain, Israel, and Australia. Thus, executives can assess the possibilities of acquiring or producing similar content for these markets taking into account content valuation through Parrot Analytics’ content valuation system.
Finally, executives can use the demand data to understand the show’s peak demand over one year and the last 30 days. Although its peak demand was 11.7 times the average over the course of the entire year, it peaked at 9.3 times the average in the last 30 days, implying that the show has increased popularity. With Parrot Analytics’ content valuation system, executives can determine the show's return on investment and use demand data to assess its ability to drive subscriptions by acquiring it.
In conclusion, demand data can assist entertainment executives in making informed decisions about acquisitions, programming, distribution, and content valuation. By analyzing and understanding the demand for "Fellow Travelers" in India, entertainment executives can use it as a benchmark to understand the audience's preferences better. Moreover, demand data and Parrot Analytics’ content valuation system, which takes into account global audience demand, supply, cannibalization effects, and more, can provide executives with actionable insights necessary for strategic decision-making concerning content.
Fellow Travelers's travelability to India in the last 30 days is 71%, which means that the audience demand for Fellow Travelers is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Fellow Travelers travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fellow Travelers, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Fellow Travelers in India. We provide our partners with valuable TV series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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