The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be crucial in making informed content, acquisition, distribution, and programming decisions. This is where Parrot Analytics comes in, a company that provides insights based on the demand for TV content worldwide. One of the examples that we can use to demonstrate how demand data works is analyzing the audience demand for "Inside Edition" in January 2024 in Germany.
Examining the audience demand for "Inside Edition" in Germany during January 2024 showed that the show has good demand, 5.9 times the audience demand of the average title in Germany. Knowing the specific genre of the show is also important, as "Inside Edition" ranks at the 98.6th percentile in the news genre during January 2024. This information can be used to assess how well the show will perform in the German market and its potential value when negotiating distribution deals in the news genre.
Demand data can also help entertainment executives to determine the content valuation of their programs. For instance, "Inside Edition" has maintained exceptional longevity in Germany. Longevity measures how well audience demand is maintained over time, and for this TV show in Germany, it is exceptional. Demand data can be used to calculate the ROI a specific title like "Inside Edition" will bring for any given platform. By doing this, an accurate investment strategy can be planned based on the calculated insights.
Knowing that demand for "Inside Edition" has decreased by 43.7% during the month of January in Germany can be used to assess why this has happened. Was it because of scheduling conflicts, or is the show losing popularity among its audience? This insight can be used to make informed programming decisions.
Another aspect where demand data can be useful for entertainment executives is in distribution decisions. The Parrot Pulse for "Inside Edition" provides an independent measure of its global performance across six dimensions, including travelability, momentum, franchisability, and reach. For example, the demand for "Inside Edition" in Germany was 30% of the demand in its country of origin, the United States. Therefore, if an entertainment executive wants to extend the show's reach globally, they can use this statistic to explore which markets require a marketing boost and allocation of resources.
Furthermore, looking at the show's travelability insights in the context of its global performance can be used by distributors to make acquisition decisions. The demand for "Inside Edition" is outstanding in several markets, including Ireland, New Zealand, Australia, the UK, Singapore, Denmark and Norway. Entertainment executives can use demand data to determine which titles are the best fit for their platform in different regions globally.
Finally, analysis of the show's momentum can be used to gain strategic insights, such as optimizing the timing and delivery method of advertisements to increase viewer engagement. In the case of "Inside Edition," it has exceptional momentum during January 2024 in Germany.
In conclusion, demand data is an undeniably powerful tool that can be used by entertainment executives in all areas of their decision-making process. Whether it's determining content valuation, making acquisition or distribution decisions, assessing audience opinions during programming decisions, or optimizing marketing strategies. With Parrot Analytics, entertainment executives can use demand data to gain valuable insights into how well their content is performing and make informed decisions for the future.
Inside Edition's travelability to Germany in the last 30 days is 13%, which means that the audience demand for Inside Edition is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Inside Edition in Germany. We provide our partners with smart SVOD analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.