The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can make use of demand data from Parrot Analytics to inform more informed content, acquisition, distribution, or programming decisions. When it comes to content valuation, demand data can be used to answer questions of how much a show is worth, what genres are popular in a particular market, and many more. Let's take the example of "Inside Edition" in Norway in October 2023 and explore how demand data can be used.
Firstly, it is possible to determine that "Inside Edition" has demand 12.6 times higher than the average show in Norway over the last 30 days, with only 2.7% of all TV shows meeting this level of demand. This information is highly valuable for SVOD and OTT platforms in Norway looking to acquire content as they’ll know that the series is an exceptional performer in the country.
By examining the decline in rank and drop in demand for "Inside Edition," the studio or station responsible for this series can make programming decisions to improve its future performance. They may consider changes such as replacing certain topics or focusing on specific popular genres to increase demand.
Furthermore, the data provides insight into the type of audience "Inside Edition" has in Norway, specifically what other shows its fans enjoy. This information can be useful in developing marketing campaigns, targeting particular demographics, or facilitating cross-promotions with other popular shows and may influence the decision of content acquisition or programming choices.
The global demand measurement tool, the Parrot Pulse, helps you see the performance of a series across different dimensions such as worldwide audience demand, travelability, momentum, franchisability, reach and longevity. By taking a closer look at these dimensions, in the case of "Inside Edition" in Norway, the show has good travelability, excellent longevity, and exceptional momentum; this means that if this show were to be distributed more widely, it could succeed.
Lastly, measuring the show's ranking against the average TV show in the top 10 global markets shows that "Inside Edition" is in-demand everywhere. This information can be used to support the acquisition of exclusive content. For instance, if a streaming platform wants to expand globally, it could find out how "Inside Edition" performs in its top 10 target markets to reduce the risk of acquiring the piece of content that would not perform optimally in the specific market.
To summarize, demand data can provide valuable insights that enable more informed content, acquisition, distribution, and programming decisions. It can be used in content valuation to quantify how much the TV show is worth globally, how it is performing compared to its competitors, and in which market, among other things. The data can also inform programming decisions, marketing campaigns, audience targeting, and help set release strategies.
Inside Edition's travelability to Norway in the last 30 days is 34%, which means that the audience demand for Inside Edition is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Norway. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Inside Edition in Norway. We provide our partners with deep TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.