The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must make decisions related to content valuation, acquisition, distribution, and programming that drives your platform’s growth. One of the critical tools to make these decisions is demand data, which is an indication of how popular your show is among the target audience.
Using the example of "Nick Cannon Presents: Wild 'N Out," which has exceptional demand in Germany, this article will explain how demand data can help you make better content decisions. Understanding demand not only helps content valuations but also informs decisions related to supply and demand, feed discovery and recommendations, enables competitor benchmarking, assists with subscriber acquisition and retention, and supports better pre-release marketing campaigns.
By leveraging Parrot Analytics' data, you can answer questions such as "How popular is Nick Cannon Presents: Wild 'N Out relative to the market average, "How popular is this show in this market?" "What genre is resonating most?" "What genres are driving growth?" "What should we focus on to attract new subscribers to our SVOD service?"
The data shows that "Nick Cannon Presents: Wild 'N Out" has achieved outstanding demand in Germany in March 2024, with demand 8.4 times the average for all shows in Germany over the past 30 days. Only 2.7% of all shows have achieved this level of demand. Demand has also been increasing recently, with a peak rank at #212 in Germany.
By looking at the top ten global markets where "Nick Cannon Presents: Wild 'N Out" is most in-demand over the last 30 days, the series is outperforming the demand of the average TV show (1X) in each of these markets. The United States is "Nick Cannon Presents: Wild 'N Out"'s number one market globally, with 8.9 times the average demand achieved in this market. Japan ranked second, followed by the Netherlands, Germany, Trinidad & Tobago, the United Kingdom, South Africa, Jamaica, and Kenya.
Using demand data, content valuation helps determine the amount of money a series is worth, its value to a particular platform, and how much a series contributes to the platform's revenue and engagement. With the ongoing increase in demand, "Nick Cannon Presents: Wild 'N Out" can be deemed a strategic asset, driving subscriptions and mitigating churn.
Additionally, demand data can enable optimal release strategy and pricing. Through examining how demand has increased over time, executives can optimize the timing of their releases, which can increase hype and overall demand for a title. Demand also informs competitive benchmarking, which can help executives understand how their content compares to others in the market, leading to better-informed decisions related to supply and demand.
In conclusion, demand data is a critical tool for executives to inform their content decisions. By understanding how popular a show is and its potential value, TV executives can help drive growth and revenue through better content acquisition and licensing decisions, better programming choices, and informed marketing campaigns. With Parrot Analytics' demand data, executives can take advantage of actionable insights that might be difficult to obtain using traditional analysis techniques.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Nick Cannon Presents: Wild 'N Out is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nick Cannon Presents: Wild 'N Out, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on May 9, 2024, 11:30 p.m. PST using global demand datasets from Parrot Analytics for Nick Cannon Presents: Wild 'N Out in Germany. We provide our partners with extensive content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.