The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in an OTT platform, SVOD platform, or any company working in the TV industry, having access to demand data can provide you with valuable insights to make informed content, programming, distribution or acquisition decisions. In the case of "Only Connect," the insights from demand data can be used to evaluate the show's performance in different markets, help assess its value, and optimize a show's airing schedule.
Content valuation uses demand data to determine a show's worth, assess its strategic value, and predict its potential ROI. Parrot Analytics' content valuation system, for instance, helps determine a title's dollar value contribution to any platform in any region. In the case of "Only Connect," the demand data show that the show's demand in February 2024 in Germany was 4.3 times the average show, and that's a good sign for its value. By comparing its demand over the last 30 and 90 days, executives can monitor its performance and assess the show's trend.
For programming decisions, demand data can help determine the audience's preferences and optimize schedules to attract viewership. By knowing which shows are resonating with the viewers, TV executives can allocate resources to develop similar types of content and optimize release strategies and pricing. In addition, examining the show's genres, audience analysis, and taste clusters is essential to explore how content can appeal to new subscribers or retain current ones.
Furthermore, demand data can be essential for content distribution and acquisition decisions. The show's detailed demand profile can act as an indicator of its global performance and potential, showcasing which geographical region is most passionate about the show. In the case of "Only Connect," executives can factor in the show's international performance and leverage its success in markets like Australia and the Netherlands to inform decisions about its distribution in other global markets. Likewise, demand data can assist talent agencies, studios, and production companies in selecting the right content for development, acquisition, and spin-offs by analyzing the demand behavior of the different titles.
In conclusion, demand data from Parrot Analytics is an essential tool for TV executives to make informed decisions that align with their organizational objectives. By leveraging the demand data to provide insights on aspects like content valuation, scheduling, acquisition, distribution and programming decisions, executives can make more informed decisions that can drive the success of their TV businesses, like "Only Connect," that may be a title with a growing worldwide audience.
Only Connect's travelability to Germany in the last 30 days is 22%, which means that the audience demand for Only Connect is 22% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Only Connect travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Only Connect), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Only Connect is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Connect, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Only Connect in Germany. We provide our partners with essential television series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.