The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for content is crucial to make informed decisions around content valuation, acquisition, distribution, and programming. One of the tools that can help executives is Parrot Analytics, which provides detailed insights about the performance of shows across various dimensions. In this context, let's consider "Strange Evidence," a documentary series that investigates bizarre occurrences caught on tape, to demonstrate how demand data can be analyzed to draw insights for making informed content decisions.
Content Valuation: By analyzing demand data, "Strange Evidence" can be evaluated for its dollar value contribution to a platform, empowering executives to make informed decisions about the amount they should spend on content. The show's performance in Germany shows that it has been in good demand over the last 30 days, with demand 2.1 times more than the average show. Its performance has been increasing in recent times with 1.8 times more demand over the last 90 days. The demand spike in late March 2024 also signals the potentiality of exclusive or capitalizing in on the demand trends.
Acquisition & Distribution: Germany, Canada, and the Netherlands are the top three markets globally where "Strange Evidence" is highly demanded. This provides insights to acquisition teams that they could prioritize these markets to increase the content offerings. It also helps in focusing the distribution strategy. For instance, as the show's travelability is poor, executives can prioritize such markets where the demand is high, as could be witnessed in the US market.
Programming: Understanding the audience's preference in the documentary genre can help in programming decisions. With "Strange Evidence" ranking at the 96.5th percentile in the documentary genre, higher than demand for 96.5% of all documentary titles in Germany, executives can leverage this information to recommend programs similar to this one. The information on shows that fans of "Strange Evidence" also like is insightful knowledge for programming decisions and is useful in reaching new audiences.
Cannibalization and Retention : Parrot Analytics analyses employ an approach that can estimate cannibalization of audiences if a title is available on multiple services and provide insights into subscriber churn. Although "Strange Evidence" saw a decrease in demand in Germany by 5.5%, it is important to analyze long-term trends to evaluate the strategy for the retention of subscribers and improve the appeal of future episodes.
The demand data also splits the insights into six categories; Reach, Longevity, Momentum, Franchisability, Travelability and Parrot Pulse. Franchisability and travelability scores indicate spin-off potential and international demand, which can help identify opportunities to expand content across more regions or catalog to create spin-offs. Longevity is an indicator of how well audience demand is maintained over time, while Momentum tracks the pace of growth. Parrot Pulse is an independent measure of the global performance. For instance, although "Strange Evidence" has a poor franchise score, it has a good longevity score. Parrot Pulse points to 'good' performance across all platforms globally, indicating an opportunity to provide the content to a wider audience beyond existing platforms.
In conclusion, insights generated by demand data can help entertainment executives make informed decisions around content valuation, acquisition, distribution, and programming by providing accurate and nuanced views of how content is performing and where it is performing well. Analysis of "Strange Evidence" demonstrated how demand data helped evaluate content's value to the platform and offered insights into acquisition and retention strategies. Usage of different scores gives varied perspectives and uncovers different aspects of content performance that an executive can leverage for their advantage.
Strange Evidence's travelability to Germany in the last 30 days is 11%, which means that the audience demand for Strange Evidence is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Strange Evidence travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Science Channel‘s Strange Evidence is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Strange Evidence, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Strange Evidence in Germany. We provide our partners with extensive television analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.