The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you understand that making informed content decisions is crucial for the success of your platform. Using demand data can provide valuable insights and help you make more data-driven content decisions.
Let's take the example of "The Real Housewives Of New York City." By examining its audience demand data in Germany over the last 30 days, we can see how Parrot Analytics' demand measurement system can help you with content valuation, acquisition, distribution, or programming decisions.
Content Valuation: For content valuation, demand data can help you determine the worth of a title. "The Real Housewives Of New York City" has demand that is 2.3 times the average show in Germany, which is good. This information tells you that the show is popular and has a considerable following in Germany. By comparison, its demand was 3.6 times the average over the past 90 days, showing a slight decline in popularity. You can use this data to determine the baseline value of the show, monitor its performance, and assess the value of exclusivity.
Acquisition and Distribution: If you're deciding whether to acquire a content library or distribute content, demand helps you understand whether a title will resonate with your audience. For example, since "The Real Housewives Of New York City" has high demand in Germany, a distribution deal with Bravo and NBCUniversal would be a smart move to acquire the show's rights. Likewise, if you want to distribute other unscripted series within the reality TV genre in Germany, "The Real Housewives Of New York City" could be an excellent benchmark for audience demand in the region.
Programming: When deciding on programming decisions, the demand data can help you understand what shows your audience prefers. For example, if you're planning to air the show in a specific timeslot, using demand data, you can determine whether this program would work in that slot and even what type of content complements it the most. You can also use data to test concepts, measure the effectiveness of the marketing campaign, and optimize the release strategy of the show.
Comparing the show's audience demand in Germany to other top-performing countries can help you decide the best markets to target for distribution and marketing. Furthermore, you can use the affinity analysis and franchiseability data to determine which TV shows and talent to partner with, expanding your audience and acquisition opportunities.
In conclusion, Parrot Analytics' demand measurement system empowers you to make data-driven content decisions that benefit your platform across content valuation, acquisition, distribution, and programming decisions. By utilizing this data, you can understand your audience's taste preferences, optimize your release strategy, and choose the most suitable markets to target for distribution. By doing so, you can maximize your content investments, reduce risk, and gain a competitive advantage in the market.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Real Housewives Of New York City), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s The Real Housewives Of New York City is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of New York City, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for The Real Housewives Of New York City in Germany. We provide our partners with smart content workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.