The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are looking to make informed content decisions, "Cuarto Milenio" is an excellent example of how demand data can help you assess your opportunities. The show has had outstanding demand in Spain over the last 30 days, with 10.5 times the demand of the average show leading to a peak rank of #29 in Spain. However, it is essential to note that its global performance across six dimensions shows weaknesses in travelability, longevity, momentum, franchisability, and reach. Such data would be useful in helping the creative team fine-tune their strategies, particularly if they determine that a change might enhance viewer ratings.
Demand data can also help in acquisition or distribution decisions. For instance, if you have a TV production company that is interested in producing a show similar to "Cuarto Milenio," you can examine its metadata in more detail to understand what themes and formats have resonated most with its audience. Additionally, understanding how it performed in the top 10 markets will help when deciding where to distribute the show or sell it to a streaming service provider. The data shows that Spain is where the show has its deeply rooted fan base, and this is essential information a potential distributor or buyer should know.
Demand data can apply to programming decisions as well, particularly when planning release strategy or deciding how much marketing to budget. The data on "Cuarto Milenio's" momentum, for example, shows that the show has a weak pace of growth, which may indicate that investing in marketing will aid in drawing and retaining a larger audience. Additionally, with the increased popularity of the show in the last 30 days compared to its average demand on a rolling year basis, programming executives can use the demand data to forecast audience demand and make more accurate timing decisions.
Finally, demand data can enable content valuation. By leveraging the audience demand data, you should be able to calculate the ROI a specific title might bring for any given platform. The content value system by Parrot Analytics leverages global content demand and supply to power an economic valuation system that helps in determining how much a particular title is worth to a streaming platform. The data on "Cuarto Milenio" shows that it has a higher demand than 100.0% of all documentary titles in Spain over the past 30 days. This outstanding performance showcases the value of the show to SVOD platforms or Pay TV networks in Spain that can leverage these audience statistics to negotiate favorable terms on their distribution agreements.
This is Cuarto Milenio's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cuarto Milenio travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Cuatro, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Cuatro to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cuarto Milenio), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cuatro by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cuarto Milenio, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cuatro‘s Cuarto Milenio is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cuatro and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cuarto Milenio, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Cuarto Milenio in Spain. We provide our partners with smart SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.