The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways you can use demand data to aid your content decisions, distribution and acquisition decisions, and programming. For instance, using the example of "Erkenci Kuş," we can explore several questions and how demand data can provide insights.
Firstly, content valuation is all about the economic valuation of content powered by global content demand and supply. Such data provides insights into how much a certain show is worth and how it contributes to a streaming platform's dollar value. With "Erkenci Kuş," the demand data in Spain, where its audience demand is 8.3 times higher than the average show, can be used to determine its dollar value contribution and as a strategic asset for a platform.
Secondly, demand data can inform content acquisition, supply, and distribution decisions. For instance, a TV executive considering a similar Turkish romance drama for acquisition can use the success of "Erkenci Kuş" to determine its potential in the Spanish market, where it achieved outstanding audience demand. The locations where this show outperformed the demand of the average TV show can inform how it is marketed and distributed in each region.
Thirdly, demand data provides insights into what fans like, their taste clusters, and the top performers in various genres or markets. An entertainment executive can use this data to understand preferences and optimize upcoming productions to match such tastes. Additionally, for subscriber acquisition and retention, demand data can show TV executives which titles should be acquired or produced to grow or keep their audience happy.
Lastly, demand data can provide insights into a show's momentum, longevity, and travelability. A TV executive can use longevity metrics to understand how well audience demand has been maintained over time and anticipate future reviews for a certain show. On the other hand, momentum measures how quickly demand is growing and how effective marketing campaigns have been. Successive peak demand measurements for a rolling year can help TV executives anticipate what a trending show looks like or perhaps compare it to past performers in the same genre.
Erkenci Kuş's travelability to Spain in the last 30 days is 48%, which means that the audience demand for Erkenci Kuş is 48% of the demand in its country of origin, Turkey. Click through to another market to discover how well Erkenci Kuş travels internationally.
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Acquire the best shows from partners such as Star TV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Erkenci Kuş), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Star TV by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Erkenci Kuş is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Erkenci Kuş, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Erkenci Kuş in Spain. We provide our partners with extensive television industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.