The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is an essential tool to make informed decisions regarding content acquisition, distribution, and programming. The recent analysis of "Graves" for the month of March 2024 in Spain is an example of how demand data can help executives to understand different aspects of their TV series and their audiences.
One of the main benefits of demand data is content valuation. Using demand data, we can calculate the dollar value of a show for a given platform, region, or even globally. In the case of "Graves," its demand in Spain was 3.4 times the average show, which is an excellent result for a TV series. This kind of data is crucial when planning content valuation for platforms or television networks.
A second advantage of demand data is that it can help to identify audience preferences, which is crucial for content acquisition and distribution decisions. By examining the shows that fans of "Graves" also like, we can deduce valuable insights about the preferences of the Spanish audience. Learning about which shows have similar audiences can guide executives on the ideal way to bundle and package their content.
Demand data can also be used to analyze the travelability of a TV series, which is the potential for global export and distribution. For "Graves," the travelability metric provided insight into the show's international demand, where it quantified below average. However, "Graves" had high demand in Spain, which makes it an excellent candidate to target that market. This data highlights the need to focus on local demand and preferences when considering international expansion.
Moreover, the momentum and longevity metrics allow content creators to understand how the audience views their shows over extended periods. Although demand for "Graves" decreased recently in Spain, the show had a significant demand spike in mid-March. This information benefits executives who are prepping for upcoming content by allowing them to identify popular moments to drop promotional material.
Finally, demand data could inform executive decision-making based on what this data set does not show. Executives could examine "Graves'" poor franchisability and decide that it is not worth investing in potential spinoffs, or they could consider how much better the show performed in Spain compared to its home country of America and make changes to international distribution.
Overall, executives should use demand data to inform their content decisions. They can make more strategic content acquisition, distribution, and programming decisions that are more likely to resonate with their audience. In the case of "Graves," demand data provided insight into audience preferences, valuation, and market potential for expansion globally.
Graves's travelability to Spain in the last 30 days is 19%, which means that the audience demand for Graves is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Graves travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular epix‘s Graves is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Graves, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Graves in Spain. We provide our partners with essential TV series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.