The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions and stay ahead of the competition. Using demand data, such as the example given for "Habitación 309," can give you valuable insights to help with content valuation, acquisition decisions, programming decisions and distribution decisions.
Firstly, content valuation uses demand data to answer several key questions. You can determine the worth of a particular show or library to a platform over time, estimate the value of exclusivity, and assess the baseline value of a title. You can also use demand data to assess how much a show is driving engagement across the rest of the platform.
In the case of "Habitación 309," we see that demand for the show is good overall in Spain and that it has higher demand than 98.0% of all romance titles in Spain. We can also see that demand for the show has decreased slightly in recent days but has increased in comparison with the show's average demand on a rolling year basis, indicating increasing popularity.
Using audience demand, you can also assess the target audience for a particular show and make content decisions accordingly. For instance, assess the popularity of a show relative to its genre, as well as map local white spaces by genre categories. You can estimate the cannibalization of audiences if a title is available on multiple services and also uncover under-monetized titles.
Furthermore, demand data is also useful for subscriber acquisition and retention. You can use demand insights to gauge which content should be acquired or produced to appeal to a wider or specific audience to keep current subscribers happy and attract new ones.
The Parrot Pulse metric for "Habitación 309" provides six key dimensions of metrics that can be used to assess the demand performance of the show across multiple platforms internationally. We see that travelability, longevity, and momentum are okay while franchisability and reach are poor.
In conclusion, demand data provides a wealth of valuable insights to executives. Not only can it help with content valuation and acquisition decisions, but it can also guide programming and distribution decisions to make more informed choices in targeting your viewers better.
Habitación 309's travelability to Spain in the last 30 days is 153%, which means that the audience demand for Habitación 309 is 153% of the demand in its country of origin, Turkey. Click through to another market to discover how well Habitación 309 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Turkey‘s Habitación 309 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Turkey and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Habitación 309, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Habitación 309 in Spain. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.