The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives working at platforms or production houses, "Habitación 309" provides an interesting case study of how demand data can inform content and distribution decisions.
Firstly, content valuation can use demand data to assess how much a show is worth, either on a per-episode basis or as a whole library. Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title to any platform in any region.
From this data, we can see that "Habitación 309" has 5.5 times the audience demand of the average show in Mexico over the last 30 days. Furthermore, only 8.6% of all TV shows have this level of demand, indicating that it has a dedicated audience. However, this demand has been decreasing recently, with a 13.1% drop in demand during March 2024.
For acquisition decisions, understanding a show's demand relative to its genre can be critical. In this case, "Habitación 309" ranks at the 99.2th percentile in the romance genre in Mexico. This means that it has higher demand than 99.2% of all romance titles in Mexico.
Distribution decisions can also be influenced by demand data. By examining the top 10 global markets where "Habitación 309" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This includes Mexico, where "Habitación 309" achieved good audience demand of 3.2x.
Programming decisions can also be made more informed using demand data. For example, the Parrot Pulse for "Habitación 309" measures the show's global performance across six dimensions, including travelability, longevity, and momentum. In this case, the demand for "Habitación 309" in Mexico was 176% of the demand in its country of origin, Turkey, indicating potential for international appeal.
Finally, demand data can inform the marketing strategies and release plans for TV shows. For example, understanding the peak demand periods and spikes, which we can see for "Habitación 309" in late March 2024, can help to optimize marketing campaigns and release strategies.
In summary, demand data can be a powerful tool for TV executives when making content, acquisition, distribution, and programming decisions. With Parrot Analytics' content valuation system powered by global content demand and supply, executives can gain insights into how to maximize ROI, grow their audience, and retain subscribers.
Habitación 309's travelability to Mexico in the last 30 days is 350%, which means that the audience demand for Habitación 309 is 350% of the demand in its country of origin, Turkey. Click through to another market to discover how well Habitación 309 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Turkey‘s Habitación 309 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Turkey and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Habitación 309, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Habitación 309 in Mexico. We provide our partners with extensive television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.