The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data is a powerful tool that can provide valuable insights. Let us take the example of a TV series called "Habitación 309" for the month of January 2024 in the United States and see how demand data can help making decisions.
Firstly, Parrot Analytics' demand data reveals that the show is performing better than average, with 3.4 times the audience demand of the average show in the US over the last 30 days. Only 8.6% of all TV shows have this level of demand. However, the demand for the show has been decreasing recently, with a 22.2% increase in demand during January compared to the previous month. This drop should be taken into consideration when making decisions.
The show peaked at #2205 in the US, having moved up 417 spots during January, indicating that it has been increasingly popular over the course of the month. The show is also in the top 95.1th percentile in the romance genre in the United States, indicating that it is more in-demand than 95.1% of the other romance titles in the country.
When it comes to the audience analysis, demand data reveals that the show’s audience likes shows such as "Supergirl", "Game of Thrones", and "The Flash", along with other talk shows. Social media buzz around the show is moderate, with travelability and longevity being okay. The momentum of the show is good, and it seems to maintain audience interest over time. However, the reach and franchisability of the show is poor, which makes it less marketable.
Moreover, the show's global demand was explored by examining the top 10 markets where it is most in-demand over the last 30 days. It was found that "Habitación 309" outperformed the demand of the average TV show (1x) in each of these markets: Venezuela was the number one market for the show. The show achieved good audience demand of 6.9x in Venezuela. The performance was also good in Mexico, Ecuador, Colombia, Peru, Turkey, Spain, Argentina. This data can help make decisions on acquiring the show for a particular market or targeting a specific market for its promotion.
Lastly, by comparing its demand on a rolling year basis vs the last 30 days, it is revealed that the show's popularity is increasing. While the average demand on a rolling year basis was 2.3 times the average title, demand over the last 30 days was 3.4 times the title average. This indicates the show's rising popularity.
In conclusion, entertainment executives can use demand data in many ways to make informed content decisions. By leveraging insights such as content valuation, taste clusters, competitive benchmarking, travelability, momentum, longevity, reach, and franchiseability, entertainment companies can assess a TV series' ability to drive subscriptions and mitigate churn. Furthermore, audience demand data can be used to identify the most popular genres in local markets, inform optimal release strategy and pricing, uncover under-monetized titles, and map local white spaces. Demand data also provides answers to important questions, such as how popular a show is relative to market averages and what show resonates with audiences in what markets around the world.
Habitación 309's travelability to the United States in the last 30 days is 169%, which means that the audience demand for Habitación 309 is 169% of the demand in its country of origin, Turkey. Click through to another market to discover how well Habitación 309 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Turkey‘s Habitación 309 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Turkey and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Habitación 309, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Habitación 309 in the United States. We provide our partners with valuable television series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.